One of the most important tools that you need for your website is analytics tracking. There are several ways to track your websites statistics, but one of my favorite ways is to track the real time stats of my blog with GetClicky.
What is Web Analytics?
Web analytics is basically tracking the statistics of your website.
This is more than simply tracking how much traffic you are getting on your website. Good web analytics will track everything that a visitor does on your site: the links that brought them to your site, what pages they are visiting, how long they stay, their exit page, and a variety of other statistics.
Keeping track of all of these statistics helps you stay aware of which parts of your website are attracting traffic and which parts of your website need some tweaking.
What is GetClicky?
Getclicky is a service that is completely dedicated to web analytics. The difference between GetClicky and many other analytics tools is that GetClicky tracks your website’s traffic in real time. This means that you can see exactly what your visitors are doing while they are on your site.
Here’s a sample of their dashboard:
As you can see they have a simple, easy to use interface that allows you to quickly scan your visitors and their actions on your site.
GetClicky vs. Google Analytics
Each of these services has its own advantages.
While Google Analytics provides a variety of other services such as AB testing, GetClicky’s big advantage over Google Analytics is its ability to track stats in real time.
While this may sound like a simple distinction, it has a significant impact on your stats.
For example, GetClicky has a much better formula for tracking bounce rate on your website.
Google tracks visitors when they arrive at your site and when they click out. That means that they consider it a bounce even when someone visits your site and stays on a single page for 30 minutes before they leave. This is significant because if someone stays around and studies the page that they found google analytics doesn’t pick up the importance of their visit.
GetClicky however is able to track your visitor’s stay in real time. They are able to define a bounce by the amount of time a visitor stays on your site as well as the amount of pages they view. GetClicky doesn’t count it as a bounce when a visitor stays more than 30 seconds even if it’s on a single page.
In my mind this is one example of the significant difference in they way that these two services are able to track stats.
The other advantage of real time stats is the ability to do day by day comparisons of your website’s traffic.
Take a look at this screenshot of the traffic graph on the GetClicky Dashboard:
The dark line is the current day’s traffic. But look closely, the lighter line in the background is the graph of the previous day’s traffic. You can literally see day by day what time your traffic ebbs and flows.
This may seem like a bit of micro management, but many web masters like to publish their posts at specific times and dates to take advantage in the flow of traffic that comes in at that time. Also, you can pinpoint your low traffic hours for doing some web maintenance.
The other advantage is that I can see very quickly if there is a problem with my website if the traffic graph deviates from the norm.
Believe me, I’ve caught a couple of problems very quickly by taking a look at my day’s traffic graph.
Google Analytics doesn’t have the ability to do this kind of micro analysis because their stats aren’t updated until the following day.
The final difference of course is the pricing.
GetClicky does have different pricing models starting from completely free. You can see their different pricing plans in the image below:
Since Google Analytics is completely free, I give them the nod in this department.
That said, for a single website I consider it a tie since GetClicky is free in that range. Although there are a couple of premium features that you may consider worth paying for. Also, when considering some of the advantages of GetClicky, I actually think going premium is still worth it.
Frankly, I like running both analytics tools on my website. Google Analytics gives me a good overview with some additional tools beyond simple tracking. I review my google analytics about once a month or so to see the big picture.
However, I also use GetClicky at the same time. I check GetClicky daily. Sometimes several times a day. I love seeing the up to the minute changes in my traffic. also, like I said earlier, it’s saved me a couple of times when I’ve updated a plugin that caused problems on my blog and I was able to catch the problem almost immediately.
You can also see that I run a real time stats widget from GetClicky in the footer to allow everyone to see my stats in real time.
Overall, for my day to day use, I love GetClicky and definitely recommend using it for tracking your real time stats on your blog.