One of the must-ask questions about the creative brief is that in which style the logo should be created?
A logo design is a display of the corporate personality and the offered services of a company. Logo designers may differentiate the styles of logos according to their own choices, however, most of the logo designs can be classified into these types.
Wordmark logo design is a simple text logo stylized in a variety of patterns. Some designers also use illusions in the wordmark logo design. You can identify the wordmark logo design as a simple textographic logo displaying the complete name of the product or company. However, this logo does not have any other picture or artwork with the text.
2. LetterMark Logo
A lettermark logo is similar to the wordmark logo. However, it contains only one letter of the company or product name. The lettermark logo is also the text logo in various patterns of styles and fonts. It does not contain any picture. Mostly, companies with lots of products use a lettermark logo. For example, a company offering kid shoes, elder cosmetic products, men jeans, baby toys, kitchen electronics and stationary products would use a lettermark logo, which covers all their products within just a letter.
3. Icon Mark Logo
In designing an Icon Mark logo, any picture or symbol is used as an icon of the company. The design might vary from simple to complicated, however, it is better to simply illustrate the icon elements, without complicating it much. Icon Mark logo designs are the most used among all types of the logo designs.
4. Abstract Logo
The Abstract logo designs are simple illustrations of the desired response of the company from the customers. These logos contain stimulating and responsive colors and designs and abstract shapes. Generally, text is not used in the Abstract logo designs as they become the company identity in the shortest period of time, however, if a company wants to introduce the new abstract logo design, then it might use the company name during the launch period.
5. Mascot Logo
The cartoon characters in a custom logo design are not only difficult to remember but they are also difficult to create. You need to shape up every bit of the character in the light of the company features. However, some mascot logos have become very famous with time, due to the widespread marketing strategies of the company.