A logo often misunderstood as a brand, but actually it is not. It is, in fact not even a brand identity. Creating a perceivable image for a business takes different formations like branding, identity and logo designing which have same importance and yet, due consideration has to be paid in those stages.
You might find a number of ‘help topics’ on logo design on the internet. Nevertheless, creating a brand is not same as designing a logo. But there is hardly any discussion, both online and offline, to clarify the differences between them. To clear the delusion it has to be said that:
- Brand is a whole image of a corporate perceived with emotion.
- On the other hand, identity is visual appearance that shapes overall form of a brand.
- Logo is a unique icon or trade mark to simply recognize a particular business.
At first you should know about the uses of logo for better understanding of logo.
A logo symbolizes identification.
Examples Of Logos
A trade mark, symbol, flag or sometimes even a signature is used as a logo to symbolize a company. Logo is not used to show the nature of a corporate or explains the trade. By the quality of product a logo obtain its meaning. A logo is not there for explaining the products or business. In short, one should concentrate on what a logo symbolizes not how it is pictured.
.To describe more clearly, you can imagine logos to be people. People are called by their names and not by how he looks or what he wears. Just like that a logo is used to recognize a company not to describe its trade.
Another note worthy point is, logo only works the way it should after it became familiar with, like the same way if we want to identify a person we have to know his name.
A logo simply symbolizes a business or a product not a nature of business.
- Logo: logo simply identifies a corporate by using sign or trade mark.
- Identity: it is the visual appearance that shapes overall form of a brand.
- Brand: it is a whole image of a corporate perceived with emotions of its clients.
A company is bound to take time to build a perfect image. It won’t be done by overnight. Branding must gives a company some fame. Then it will earn trust from the fans. The brand will become great as well as trustworthy.
A company can achieve international status by a brand logo. A professional logo designer can bring out positive features, which helps to build a good reputation of a company. Some advantages are there to be obtained by using a logo:
It helps a customer to remember a company and it’s products. Beautiful colors blended perfectly, bold fonts, amazing appearance everything about a logo will draw client’s eye on it and appeals to their emotion. Just like a logo of five different color rings coild together reminds us about Olympics.
It also helps to create a good reputation of a business company. Under any circumstance a quality service and quality product will be stressed on. As an example, one can find companies in the web who will promise to supply quality logo designing services.
The secrets of a successful advertisement:
Many logo design companies say that putting giveaway items as mouse pad, pens or mugs etc on a logo’s brand is an interesting as well as effective idea. Success can be gained easily this way. If this campaign and leaflets of a company with product description orbig goal evidences on it are compared. Nobody has to read all this necessarily.