Online marketing is a broad term that covers a lot of things. There are many ways or methods through which we tend to conduct online marketing. Either through writing ads, buying PPC ads, article marketing or using any other format, we all tend to achieve a common goal, to get customers for our business. It is as simple as that. However, there are two major methods of online marketing; Content Marketing And Social Media Marketing. Many people confuse these two terms. They are both part of the underground work every online marketer must integrate in his plans. From my experience as an editor in my Software Reviews and Coupons blog, these are very effective techniques, but do we really understand their functions or do we think that they contradict each other? Let’s analyze both.
What Is Social Media Marketing?
Social media marketing is the form of marketing or business conversation that occurs either directly or indirectly between marketers and potential customers through the social web. These include Twitter updates, Facebook posts, and forum posts, blog comments, videos posts, image uploads and sharing and so many other web 2.0 marketing tactics. In most cases, people share links which might be business links, links to products, programs, or to a scheduled business or product lunching events through such media.
As well as we enjoy hanging out on these social sites, it might be very easy to loose focus and be carried away by fun. Therefore, it is necessary that we keep our target in mind all the time. Whatever we are doing must be business channeled; that includes all our conversations, all our posts and everything we share. They must all be directly or indirectly promoting our business.
You can also use social media marketing to post special offers and discount codes. Such offers require places where they can reach a great number of people. By posting the link to your voucher codes, to a new product launch or to any other special offer on your Twitter profile or Facebook page you will get the public rushing over to what you have. One of the advantages of this is that instead of keeping a long term conversation as in posts and articles, you can get your audience to take action immediately.
Social media marketing has proved a great tool through which many small and medium business owners can build brand, maintain an active online presence and gain a wide online exposure and acceptance.
What Is Content Marketing?
Content marketing, as the name goes refers to the form of marketing done with the creation and distribution of contents geared to directly or indirectly promote a business. It can be carried out both online and offline. This form of marketing has been embraced long ago and it has also been very effective in reaching potential customers, brand building and awareness creation. Content marketing includes the use of blogs posts, online videos, press releases, articles, eBooks and many more.
The aim of content marketing is to help market your expertise and to get yourself established in the lives of your audience. Most contents published market indirectly; which means they may never be treating the business of the marketer but at the end it indirectly brings the audience closer to the target business.
Which One To Choose
Obviously, from the above details, you must have understood that content marketing and social media marketing do not contradict each other. While content marketing is important to sale your business and build credibility, you need social media marketing to help people get access to your contents. So you see, both of them should work together.
Perhaps one of the most effective traffic generation tactics is the social media marketing. We all know how viral a tweet can be, a message posted on Facebook page, a single video shared about your business or about new voucher codes can get people rushing through to take advantage of such opportunities. Of course your blog post is great, it is informative, it rocks, but the number of people that will read it will be increased if you use the social media to get traffic to it.
Yes, social media marketing is the bomb, it is cost effective, bring viral results, improves search engine ranking, helps to build active online presence, and many more. But it does also require a great deal of time commitment. You need to be online most of the time doing your work and responding to potential customers and clients. That’s how you will build a solid social presence.