If you own a website or a blog, one of your main concerns should be how much web traffic you are getting. Web traffic is essentially the number of visitors to your site. It can help you determine who is visiting your site, from where, and when so that you can make a more targeted approach to your content.
Many website advertising companies will pay more for sites with high traffic, because they know more people are seeing their ads. This means increased revenue for you, which is the first reason why increased web traffic is important to your business.
Increased web traffic can also help increase your search engine page ranking. Since these rankings are partly based on backlinks, it is important that many people all across the internet are talking about your site. They won’t be talking about it if they have never been to it, so garnering a large audience is vital to a better page ranking.
Building website traffic is a slow process that is a matter of writing great content, marketing your page well and keeping it updated in hopes that people will eventually start pouring in to see your page. However, buying website traffic is an option, and it will get you fast results. There are many legal methods for buying web traffic, but it is very important to avoid using a company that does it illegally, as there are numerous ways this can hurt your business more than it will help.
Auto Surfers are Not Actual Visitors
When you start looking into buying web traffic, find out if the company you are considering uses
auto surfing to generate traffic. Auto surfing is when the company simply generates automated hits from bots instead of real people. While this will technically increase your web traffic in the sense of numerical value, search engines like Google look down upon it because they are essentially tricking advertisers into paying more. Advertisers want to pay for space on your site because there is a good chance someone will click on their ads. The more people who visit your site, the more likely it is that they’ll click the ad. If the traffic is built from auto surfing, there is absolutely no chance the bots will click on any ads or buy anything.
Traffic Exchange Programs are Not Allowed by Google AdSense
You can sign up for a traffic exchange network to increase the amount of visitors to your website. If you submit your site into such a network, you will first need to browse other members’ submitted sites to earn credits, which then enable your site to be viewed by others in the system. That way, all websites in the network experience an increase in web traffic.
There are a few positives to signing up for a traffic exchange program, but it is important to note that Google AdSense does not allow such behavior. If you are using Google AdSense for your site, do not submit it into a traffic exchange network, as you will loose the support of Google, which will be detrimental.
Exchange Programs Also Increase Bounce Rate
The bounce rate of any website is meant to determine if people are actually interested in its content. If many people are clicking on a website but leaving it in 5-seconds, they clearly did not find what they needed. Since people who are visiting your site through an exchange program are simply doing it quickly to gain credits, your bounce rate will be increased. They won’t read a single word on your page, and to search engines, your content looks invaluable.
High bounce rates are simply part of the territory for traffic exchange networks, but if you’re really sold on such a program, there is one way to decrease the bounce rate. If your content might be appealing to like-minded marketers signed up for the network, you can create a splash page. This type of webpage is simple and is meant to relay information quickly in a simple format. A splash page will usually just have a headline, description, and a form where visitors can enter their email addresses for more information.
Low Return on Investment
The whole point of buying web traffic should be to earn money in the end, which makes it an investment. You pay a cost up front, and you get it back over time by getting more visitors and a higher page rank. Paying a lot upfront, however, will not get you as much money back as you were hoping for. Since paid visitors don’t actually engage with your site or click on ads, the only thing you are getting is a higher number of visitors. While this is a step in the right direction, it will not pay as much as spending money on marketing and advertising to put your site in front of people that will really be interested in the content. When deciding on a company from which you will buy website traffic, make sure the upfront cost is not outrageous, and know you will probably only get a small percent of your initial investment back.
Garnering website traffic organically is absolutely possible, but it can be a long and difficult process. Especially for small business owners whose website is just starting out, it can seem impossible to promote your site at a high enough volume to even introduce people to your offerings. Getting paid traffic can be a sound alternative, but it is important to look into all aspects of the deal before deciding on one contract. Since it is technically the easy way out, many illegal methods exist for getting the job done. These methods should be avoided at all costs, because having your site shut down is a far worse burden than simply needing more hits. Consider buying web traffic for your site if you need a push in the right direction, but do your research first.