One way to give your company a boost in reputation and growth is by getting some professional advertising help. A good advertising agency can manage your online and offline media to help your new business grow.
As in all things, some advertising agencies are better than others. Choosing the right advertising agency is a personal choice. What’s right for you may not be right for others. However, there are still a few factors that you might look into that will make an advertising agency stand out.
Search Engine Optimization
Take a look at their services and see if they offer search engine optimization services. Most advertising agencies these days will offer search engine optimization. The key is to take a look into what they will actually do for you to help you optimize your site for the search engines. Search engine optimization is more than simply knowing the words that people use in their search. Is your company doing in depth research? Are they strategic in their use of their keyword targeting?
The other factor to evaluate is whether the company practices ethical search engine optimization techniques. You don’t want your advertising agency to accidentally put your website into Google’s sandbox. Even Google recently fell victim to an advertising agency using black hat SEO techniques and they penalized themselves. The point to take away from the affairs is to be aware that Google is not afraid to penalize anyone who is using black hat techniques for their search engine optimization.
Social Media Marketing
Is your company up to date with the latest in social media? This is a quickly evolving landscape. Every year the social media realm is changing. In the past, Facebook and twitter may have been enough. Recently Google shook things up by favoring Google+ profiles in their search results. Is your company savvy enough to build up Google+ pages for you?
These days social media marketing is key to a successful advertising campaign. If you read recent news, you’ll see it rife with celebrities on twitter and Facebook. The Whitehouse has their own Google+ profile. President Obama is answering questions in a Google+ hangout. Each of these are social media advertising campaigns. Your advertising agency should have the background and knowledge in utilizing the same tools for you.
The internet is eternal and news travels fast. It used to be that any publicity was considered good publicity. That may have been true in the past when the details faded into obscurity and the audience was left with just a faint memory of the name of a person or company. These days the bad publicity lingers forever. All the unsavory details are simply a mouse click away.
You need to build a positive image for your company from the very beginning and nurture it. A good advertising agency is aware that fading memories are a thing of the past. One needs to be more careful than ever to ensure that your reputation is good.
The most important thing an advertising agency can do for your company overall is to help you nurture a good reputation online and offline.