By now you’ve heard that Google is changing up their algorithm again to combat aggressive SEO. That’s right, too many backlinks, high keyword density, too much SEO and you might find yourself on the wrong end of Google’s de-indexing stick. What’s an SEO to do?
Before you pack up your bags and close up your blog, maybe there’s a solution to keep your blog running successfully. Maybe there’s a way to write content that won’t be penalized by Google. Perhaps there’s a way to keep your blog thriving!
Our modern Shakespeare is rejoicing!
So what if Google just de-indexed a bunch of rehashed article spun sites? Every year Google does something to change up their algorithm. Last year it went after new media and article directories. This year they are after the aggressive SEO’s.
The big pattern is that they are after the people that practice black hat and grey hat tactics to boost their rankings. A close second group that they are targeting are those people who write solely for the machines. But the ones who are left that benefit from these changes are the ones who are writing for the human beings.
If you’ve ever faced tough competition in your niche because of the aggressive SEO’s taking the top spot every time, this is an opportunity for you to get ahead.
Instead of starting your writing focused around a keyword, you can go back to the teachings from English class and focus on a theme.
Pick an overall topic for your blog post. Outline your post with good logical structure for the human beings.
The reality is that the same tips for writing well already help you with SEO. There’s no need to keyword stuff and become overly aggressive. Your blog post should already start with a thesis sentence. Move on to a few paragraphs of discussion around the thesis and end logically with a conclusion. That’s just good writing practice.
If you are writing your posts around your thesis sentence, then your readers (as well as the search engines) should quickly understand your topic of discussion.
You shouldn’t have to unnaturally stuff keywords everywhere and tweak your sentence structures unnaturally for the search engines. Stay away from the black hat and grey hat backlinking tactics and you should be fine.
You don’t want to spend your blogging career constantly looking over your shoulder in fear of a Google de-indexing.
You want to spend your blogging career writing blissfully for you human audience.
So, enjoy it and have fun blogging!