It’s inevitable that as soon as you get your business online you’ll realise that you’ve probably bitten off more than you can chew and the two areas that let most businesses down is the web design and the copywriting.
But, really, is it so difficult to string together a couple of thousand words about a product you talk about every day?
Why Businesses Should Consider Copywriting Services As Important As Web Design Services
There are three key reasons that copywriting might actually be more important than web design services for businesses – three reasons that many businesses overlook in their rush to get online. These reasons make up the primary mistakes that copywriting services are (eventually) hired for and why copywriters are often put in a difficult position of repairing the mistakes that have already started the ranking process on some sites.
1) Once you start ranking with content, it can take a while to filter out of the search engine. Copywriting services employed before you choose to start an SEO push can mean that your content is marked as perfect from the outset and that you’re not worrying about what people can see when looking at search engine results. It’s of vital importance of course to ensure that your work is checked for facts before finally pushing it out to live, but if you work with a good copywriting team, you can be sure that it’s of the highest standard.
Companies that don’t work with copywriting teams often find that their work is considered substandard, or looked on poorly because they’ve not taken that little extra time to ensure it’s produced properly – that care and attention can make a major difference in sales.
2) Poorly written content can be a real turn off – it’s not just confused minds that say ‘no’. It’s also people that can’t follow what you’re trying to get them to do, or can’t see the immediate benefit to them. And even the best writers need someone that’s educated in copy for online use to ensure their website’s materials are as tight as possible. The differences between print and online might seem less obvious now, but articles online are generally shorter – there is a lot more use of headings and keywords too – which means copy that works perfectly well in a brochure may not work on your website.
Many businesses hire one professional to write brochure or direct mailing copy, and then recycle the content without thinking about whether it’ll work. In some cases it does, but in many, it would be better to find a copywriter with web specialisation to make it perfect.
3) No content at all – the saddest site of all is a website that’s been designed to sell a product and there’s no content at all on it. This is often because either the budget has run out, or the owner has come down with a case of feeling incredibly overwhelmed by the task in front of them. And that’s saddest of all because the site is in place and all it would take is contacting a copywriter to get the ball rolling.
Web design and copywriting services should go hand in hand – that way, businesses know what they need to do to get started and can create gorgeous sites without worrying about whether they’re going to be stuck with finding content later – and designers know the length of the copy they’re designing around, making the site look nicer in the process. All in all, copywriting services should be considered first, not second when designing a site – once the client knows what sort of site they want, content should come next.
Copywriting services are easy to hire when you know why they’re important. They become a ‘no brainer’ for most businesses when they see the sales they can generate.