Before I try to prove one method better over the other; let me ask you a very simple question. Do you want to come on top, or do you want to stay on top? Google is not your friend and not your enemy either; if you apply the simple rules of life, to how you do SEO for your business, let me tell you; you my friend have an edge!
When you do SEO manually, you remain in control; in control of the things which you do. Whether it is link building, directory submission, web 2.0 or any other SEO/SMM tactic; when you do all that manually, you know what’s happening where, and how to change it, just in case there was a need to do so.
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Software is not capable of doing that. Most of the times, all that you are going to get from software are just tons of links, half of which will not even be there when you will check them.
For sure, software; which is created considering the recent updates launched by the search engines, can be beneficial in taking your website to the top; however, how long are you going to stay there is the question.
Algorithm updates from Google have become too common in the past few years; do you really want your website to be dropped from top of Google to not even being in Google index after a few months? Well, SEO and SMM done with the help of software put you in that awkward situation.
With the recent Penguin and Panda updates from Google, SEO has become all about unique content. If you can’t provide unique content, you shouldn’t be keeping your hopes too high. You might have heard about the software which can help you generate unique content with just a click on the mouse. Yes, the article spinning software is the one I’m talking about. Now, that software is completely a waste of your time, and a waste of your SEO and SMM efforts. Don’t believe me; well read an automatically spun article, you will get the idea. If you think that grammar check is not among the algorithms which Google follows in order to rank a page higher or lower, you are highly mistaken. Matt Cutts, who is the head of web spam team at Google, has often said that they consider over 200 criteria before ranking a page higher or lower in their search results.
Manual SEO and SMM will definitely get you on top; although it might take some time and effort, but once you are there, you will remain on top. By doing SEO manually and spreading unique content of high quality around the internet, you will hardly be affected by the algorithm updates, which Google has started to launch on a continuous basis now. Why do you want to make a quick buck on the internet, when you can make a fortune, if you only show some patience? I hope you get the idea by now.
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