So there are millions upon millions of blogs out there, it seems like everyone is doing it. Are you really missing out on tons of potential customers though, or is it just a bunch of hype? The answer actually depends more on how you blog than what type of business you have.
Blogging the right way opens almost endless possibilities for networking within your niche, and of course the main goal, bringing in more clients or customers. ROI estimates in fact are often higher with blogging and social mediums, than estimated with more traditional forms of marketing – while these stats have historically been kept by marketers trying to sell social, blogging and other marketing services, it cannot be denied that it does have an impact, and it is just about the cheapest sort of marketing money can buy (if not completely free). Here are some benefits and tips:
- New and fresh content for your website or business
One of the primary factors in a webpages rank (where it shows up in searches for keywords, by potential customers if done correctly) is how often it is updated. In addition it lets those visiting your blog know that you are an authority in this niche, creating trust and potentially the opportunity for more sales. New/more content = more visitors and backlinks = more sales. Only when done the correct way though. Be sure you are providing relevant and quality content.
- Interaction with potential clients
Blogging is a way of interacting within a community in your specific niche, and offers all kinds of opportunity to create beneficial business relationships and to interact with potential clients.
- Publish interesting and useful content from experts in your niche
One of the common blogging practices is called guest posting, where other experts in your area of interest will post content on your blog, and you will do the same for them. This offers the opportunity for more quality links, increasing searchability, while also establishing yourself further as an authority in your niche.
- Keep connected with potential customers
Blogging offers the opportunity to let others follow you or subscribe, which they will want to do if you provide good content. This means when you have an update, new product, or just new information you will have a ready audience, without the hassle of creating a press release, hoping someone publishes it, then hoping someone actually reads it.
Blogging is more than a fad, it is here to stay. The fact is if you are not using this marketing tool your competition is, and the further behind you fall the harder it will be to catch up. Luckily for you perhaps, most people who blog do not do it the right way. It’s not about a series of sales letters trying to get people to buy, buy, buy. This won’t get you customers. It is about building relationships with potential customers and others in your area of expertise, improving your brand image, and improving your site’s searchability when browsers use specific keywords.
Jeff is an internet marketing consultant and a part time blogger. He writes mostly about blogging, internet marketing, Pay Per Click Strategies and Search Engine Optimization techniques and best practices. He shares his experience about how to get the most out of your blog. Jeff is also a consultant and content contributor for Queens Waterfront Condominium community.