As per the Baymard Institute report, there was a 69.23% average cart abandonment rate in 2017.
What causes such cart abandonment in many online stores?
Of course, there are numerous reasons behind this, like unexpected shipping costs, having to create a new account, concerns about payment security and so many others. But the most common one is the long and confusing checkout process, many developers and WooCommerce experts have agreed on this fact.
The Baymard Institute also states that in the past quarter 28% of US online shoppers have abandoned an order only because of a “too lengthy/complex checkout process.
If have chosen Woocommerce eCommerce development then there is an opportunity to enhance the checkout process on your online store. This is because; WooCommerce comes with a good collection of tools and extensions enabling you to completely redesign WooCommerce store and checkout page in order to improve the sales.
Although you have such amazing extensions and tools to improve the checkout process, still there is a need for a proper way to use them. Here I am listing out some most effective tips to have the best WooCommerce checkout design that will drive a great sale for you.
Tips For Best WooCommerce Checkout Design
Add Multiple Check Out Buttons
The WooCommerce store owners know the importance of the term “ease to buy” for customers and thus you must demand the same function from the WooCommerce experts and developers. The best way to achieve this is, to add check out buttons below and above the cart page. The checkout design should be mobile responsive and enable customers to buy without much scrolling up or down.
Generally, customers are confused whether to buy a particular product or not and eventually they may make a decision to purchase on any fraction of the page. Considering this scenario it’s better to add more checkout buttons so that customers can order quickly.
Social Media Sign Up Works Best
Most of the customers find it tedious to create an account or doesn’t want to share their personal information like email id, phone numbers, first name, last name, etc. The best alternative for this is to enable customers to register with their social media accounts like Twitter, Instagram, and Facebook. With this approach, you can also get the necessary details of customers. In order to facilitate your customers with an easy approach to shopping and signing up, you must ask your WooCommerce Development Company to add such feature.
Prefer One Page Checkout
Multiple checkout systems and navigations irritate people and slow down the shopping process for them. One Page Checkout can combat a long navigation process. With a one-page checkout, customers can enter all the information at once. There are several WooCommerce tools and extensions that enable you to transform your long checkout process to the one-page checkout. In one-page checkout, you have to request customers to enter all the information on only one page, rather than different pages.
Secure and Multiple Payment Gateways
WooCommerce websites are pretty susceptible to hackers that steal the buyer’s information for the misuse. This emerges the necessity of providing high payment security to the customers with safe and secure payment gateways. To achieve this you can ask the WooCommerce development team to add logos and SSL certificates for the payment gateways. When customers will see these logos, they will trust you and provide their confidential information. Also, ensure to add multiple payment gateways for more convenience of the customers. Secure and multiple payment gateways have a great contribution to engage customers with your store.
If customers don’t know how long the checkout process is, there are chances that customers will abandon the buying process. Make sure to have a checkout design that will not mystify customers about what is next? For an instance, first you should ask about personal details and then the order review and payment process will be there. Ensure to add a progress bar underneath describing the same. It is always better to keep fewer steps in checkout process and show breadcrumbs for the whole process.
If you are about to redesign WooCommerce Store, then above tips would better help you out to achieve excellent results. A tedious WooCommerce store design can decrease your customer base to the great extent, thus you need to have a proficient WooCommerce development team that would guide and help you with the best solutions. Do you want to take help of WooCommerce experts? Get in touch with our WooCommerce eCommerce development team.