How Technology is Changing the Tattoo and Body Piercing Industries

Eventually, technology changes every industry. Not every industry will be transformed to the extent of, say, the music industry, where technology has repeatedly changed the very format of musical consumption. However, as tech continues to advance and evolve, it’s unrealistic to expect any industry to stay the same—even the ones that fit into the most singular of niches.

The tattoo and body piercing industries are two such niches. As of yet, neither has been drastically transformed by technology. Tattoos and piercings remain a way for people to express themselves and make statements about their values and individuality. Even the ritual of getting a tattoo or piercing is largely unchanged from what it was decades ago.

However, just because the tattoo and body piercing industries haven’t changed yet doesn’t mean a change isn’t coming. On the contrary, tattoos especially are on the verge of transformation, and there is also the potential for piercings to evolve in new and fascinating ways in the coming decades. The question is, will these changes gain popular support and take root? And if they do, what will the change mean, both for people working in these industries and the people who seek the self-expression that tattoos and piercings provide?

A Sea Change for Tattoos

In all likelihood, we are going to see the evolution in tattoos first. Already, the signs of this sea change are starting to show themselves. A few years ago, Motorola started talking about using “electronic tattoos” to take its smartphone designs to the next level. These electronic tattoos would truly be the stuff of science fiction and spy flicks: a system of sensors and circuits placed underneath the skin. This type of tattoo would essentially act as an RFID (radio frequency identification) chip capable of communicating with your smartphone (or some other device). In other words, the electronic or digital tattoo would act as the password for your laptop or the fingerprint scan for your phone, making it much, much more difficult for anyone who isn’t you to access your devices.

The Motorola electronic tattoos would also have other potential functions. For instance, since the tattoo would basically make it possible for an electronic device to become a part of you, it could work as a more effective health or fitness tracker than any current FitBit model. Motorola says that it wouldn’t be difficult to disguise the digital tattoo with a more standard tattoo to keep it hidden and private.

The list of things that electronic tattoos could do goes on and on. In an extensive article about this technology, Gizmodo noted that digital tattoos could be the key to developing animated tattoos “that you make you look like a mutant.” These types of tattoos probably wouldn’t utilize ink at all, and Gizmodo even went as far as to predict that the future of tattoos would likely be a “post-ink enterprise.”

What about Piercings?

As for piercings, it’s doubtful that they are headed toward the same sort of high-tech sea change—at least not yet. In 2014, CNET published a feature about a Jerusalem-based jeweler who had developed a line of body jewelry “designed to tap into the energy our bodies generate on a daily basis.” The jeweler, Naomi Kizhner, conceptualized the line with the idea that, someday, jewelry will be able to pierce skin or veins in such a way that it could harvest energy from the body.

The three pieces Kizhner developed are not functional in the way she conceptualized them. However, the designer envisions a future in which body jewelry and piercings will be able to “power up any device we want.” Imagine an Apple Watch deriving kinetic energy from the body’s blood flow (via a piercing) and you have a good idea what Kizhner has in mind.

Conclusion

Are we just a few years away from tattoos that unlock our phones? Could we see piercings that power our electronic devices in our lifetimes? Right now, the former possibility seems more likely than the latter—though discussions about everything from health and hygiene to privacy and ethicality will have to take place first. In any case, it’s the students of body piercing and tattoo art programs that are likely to be at the forefront of these technologies—regardless of when they hit the market.

Expanding Your Business Traffic with Signage

We’ve gone on at length about different strategies you can use to prepare your website for increased visitor counts, but what about doing the same for your IRL (in real life) business? Digital marketing is in high demand at the moment, but marketing isn’t limited to your business’s presence on the internet. Often overlooked but equally important is the use of business signs and large-format printed material to promote a business and increase foot traffic.

Is Signage Important?

It may seem counterintuitive, but the truth is that signage is still a crucial part of the game plan for many businesses. Signs are a perpetual business advertisement that never stops being displayed. Consider just a few of these statistics about business signage: almost 76% of customers stated they’ve visited a business solely based on what the signs looked like. 75% say they’ve told others about a business based on the signs. A full 68% believe that signage is a reflection of a business’s overall quality. It seems, based on that evidence, that signage is still critical when promoting a business. But where to begin?

Your Signage Options

First off, it’s important to note that not all signs are created equal. There are different varieties that can help you to achieve different niche goals, though all are aimed at helping people to trust and recognize your brand and driving them towards your place of business.

Sidewalk signs can draw attention directly to your business if they are placed in a strategic location. They create a visual obstacle that pedestrians have to pay attention to and, as they do so, potential customers will make the connection between an appealing sign and your business and become intrigued. The great thing about these is that you can switch them up regularly, keeping your message from getting stale while you engage new customers.

Banners are a reusable and transportable way to display a message. They can be printed at customized large sizes and they are equipped to serve as a backdrop or hanging advertisement that can be displayed from a wall, the side of a building, a pole, or in a freestanding display. The greatest benefit of investing in a banner is that you can print exactly what you want and use your design over and over for different strategic purposes so your marketing is consistent across different mediums. There are very few limitations restricting the content of a banner and as long as you have a designer to conceive it and a qualified business sign company to print it, your imagination sets the only boundaries.

Window graphics are printed right on the glass of your place of business. These graphics can grab the attention of passersby and folks entering an establishment, drawing in new customers while solidifying your reputation and values for returning visitors. Window graphics can include the name of your business along with a logo and even pertinent details that a passing commuter might want to know before entering, including your phone number and the hours of operation.

Taking Signage to the Next Level

Businesses frequently make the mistake of covering their exteriors in innovative branding materials while leaving their interiors free of advertising. An additional bit of signage in the lobby can be a nice way to drive home the brand qualities that you represent, even for customers that are already loyal to your enterprise. You can include your business name and logo and display your interior signage prominently so that entering customers experience a renewed connection with their purpose for visiting and their opinion of your establishment.

Electronic and illuminated signs can give you a programmable vehicle for advertising your brand assets. Because these signs can be programmed in advance, you get the ability to change some of their messaging to suit the season, special promotions, or branding changes. They have a modern appearance and can remain visible and enticing day and night.

If your company is on the move as part of its services, or if you want to invest in an innovative way to advertise to a wider radius, vehicle graphics are an excellent way to appeal to both motorists and pedestrians while you or your employees are out and about. Through this option, your company vehicle becomes the advertisement, and wherever you go, the ad goes, too. Try a combination of signage options to find the right blend for your business. As statistics show, signage remains well worth the investment for modern businesses.