Link building is incredibly beneficial for any blog, website or e-commerce site. It’s also an art more than a science, and if it’s done improperly, the consequences are dire. Poor link building, bought links and link spam often combine to get a site removed from Google’s ranking entirely. That said, done correctly, link building can be the gift that keeps on giving. Here are ten link-building strategies worth every word.
1. Guest Posting
If you run a blog or own a website, and you want to get other blogs and websites to link to you, you might have to do a little work. The easiest way to give the readers of another blog a taste of your content and an incentive to visit is to publish guest posts. Simply ask another blog owner if you can write a guest post, and negotiate from there.
2. Beginners Guides
Everyone knows that posting quality content is essential in building an online presence that grows. Beginner’s guides are one of the best forms of content you can provide if you want backlinks. Everyone loves a good, well-written guide for something simple. If you include pictures, you’re already ahead of the pack. Guides are mostly evergreen content as well, which benefits you in backlinks and your readers in quality reading material.
3. Ego Linkbait
Everyone pays attention when someone talks about them. When someone talks about them in a positive manner, suddenly they feel good about themselves. Feeding that ego is a great way to get someone to link to your site. Write up a “Top Ten” style list of movers and shakers in your industry, and be sure to place your target’s name high on the list. Show them the link and they’ll almost certainly link to it on their own site, giving you a free, high quality backlink.
4. Tools/App Creation
Just like quality content draws people to your site, so does creating something people will use and love. If you can develop an app or tool that the greater market will buy up and use, you can rake in the benefits. Not only do you gain all the profits to be had from selling an app, you also gather a ton of free backlinks from people who review your tool or app and post about it on their site.
5. Interactive Content
Anything that encourages people to stay and play on your side is an excellent way to build visitor retention and generate repeat visits. If your content is interactive enough, people will come back to explore. If you add a few share links and encourage it, people will even link back to your content and suggest it to their friends.
Nothing encourages your visitors to feel welcome more than asking for their opinions. Polling your visitors, asking them questions about their habits and demographics, and any form of survey are all great methods to get your visitors invested. Get them to share the survey with their friends and draw even more data on top of generating links. Research is the same deal, new data on a certain topic can attract plenty of eyeballs, here is our example of research implementation: http://research.dejanseo.com.au/
Building quality backlinks benefits you and your business immensely. Why not share that success? Set up a referral program, post content exclusively for users who have referred users, or even just add accounts and badges to encourage people to share your site. With luck, the links they generate will count as high quality and you’ll reap even more benefits.
As much as people like sharing their opinions in the form of research and surveys, they like winning prizes even more. Create contests for your visitors to participate in. The prize doesn’t matter, as long as it’s desirable. People will share your contest, and by extension link back to your site. As an added bonus, give users extra entries if they refer other people.
Much like guest posts, interviews are a great way to get people to link to your site. Interview someone and your site will likely show up on theirs, as a “check out who interviewed me the other day” style post. Likewise, if another site interviews you, you can plug your website in the answers and get another high quality link.
You can spend all year talking about how awesome your site is, and comparably few people will care. You’re biased, of course, and when you’re advertising your own site many people won’t take you at face value. Instead, get your users to write testimonials about your site. Likewise, you can write testimonials for other sites and have them post them — with your byline, of course.
With these ten tips, you can’t go wrong. Link building is a long-term time consuming project, but when done right it will be showing your site benefits for years to come.