Contrary to appearances, this is not easy to create its logo. Should we opt for the card of originality or rather be restricted to basic? What color adopted? That will mean the logo compared to the brand? What target is referred? These are all questions to ask before launching. Every detail must be thought out and have a sense, nothing should be left to chance. Here are 12 tips to create a logo with great potential.
1. Keep it simple
A logo should be understood by everyone and quite fast. Simplicity remains a safe bet in the sense that over a logo is simple, the more readable and it remains anchored in the memory of consumers. For example: the Nike logo is a point all that is most basic, no frills. This is one of the best custom logo design with known symbols in the world. Despite these simplistic tunes, it is not meaningless because the comma is supposed to represent both the movement and the wings of Nike, Greek goddess of victory. So there is consistency between the product and the logo.
2. Use the right colors
It is advisable not to use more than three colors and to choose a more dominant than others. The marriage of colors is also very important, is not certain colors together, whether in painting or a custom logo design. In addition to being complementary, these colors will have a meaning of your brand or your products, which will affect the message you want to convey. In any case, it should not be chosen randomly.
3. Choose the right forms
The importance of consistency between color and your business or product is also true for the form. Some institutions or brands have suffered because they have not paid attention to the double meaning that can create some forms associated together. For example, the Arlington Pediatric Center illustrates perfectly these comments. The institution has created controversy with its logo, alone, connotes a tendentious relationship between the two characters represented.
4. Avoid cliches logos too
Your communications agency or a design you might be offered a “trend” logo in the zeitgeist, an image that easily declines in all media and in all countries, although it approaches the shot. Beware! Because even though at the time, this can be effective, such a logo can be tiresome in the long run for the consumer, and thus do not cross the times! Therefore prefer a personalized and unique logo.
5. The logo as a reminder of the activity
To be as powerful as possible, it is best that your logo reminds your business. For example, if you exercise in the area of sale of automobile spare parts, you could opt for an adjustable wrench, a wheel or a steering wheel as a logo!
6. Treat typography
In terms of consistency and aesthetics, we recommend no more than two fonts. One more thing: everyone loves custom typography. The idea of creating a logo involves creating its own typography, it even more unique make your logo. The example of Coca Cola as the perfect illustration typography of the brand has been copied many times, the vehicle twice the product image. In the minds of consumers no matter what he has written in it, they will always see the brand Coca-Cola.
7. A timeless logo
Being original is not necessarily an asset over time. Trends are changing and your logo should be as timeless as possible and therefore relatively neutral. This will prevent you from making large changes or destabilize your customers.
8. A similar logo in the name of my brand
Of course, if the company name is easy to remember for consumers, it is sometimes just as powerful as the logo simply resume the name. This is the case of successful companies like Fila, Coca-Cola or Google, whose short name immediately found an impact on the customer.
9. Go for the two-way logo
Create a logo that contains “two images into one” remains a good idea, provided it is not too difficult to guess. Please note that this does not become a torture of the spirit: Wolff Olins, the designer of the logo of the London 2012 Olympics, was such refuse logo, deemed too complex.
Conversely, the Toblerone brand has managed to insert into a bear logo, we guess after a few moments of observation. Effective!
10. Design a logo in vector format
Your custom logo design should be usable regardless of its size without loss of quality. So it is best to choose the matrix vector format rather than in its realization.
11. Beware of translating your logo
Last but not least advice, it is best to study the translations of your logo associated with your trademark in other languages. This Swedish company real estate management did not think to translate its logo in English.
12. What solutions to create an effective logo?
If you are a novice in the graph area, it will be very difficult to achieve a single logo fulfilling all the criteria mentioned above. So if you want to get a professional custom logo design, it is advisable to invest in the logo design services of a graphic designer or companies to ensure a good image of your future business. To find the right designer who will be able to deliver results in line with your tastes, think first check with your family or with other start-up that could use the professional logo Design services by thelogonow .
Beyond the graphic designers or logo design service provider, today there are many specialized internet solutions in creating logo. The main advantage of these tools lies in the rates, which remain highly competitive.
A second possible alternative is the use of platforms crowdsourcing. Like the crowdfunding, crowdsourcing is to appeal to the “crowd” to solicit the creativity and expertise of industry professionals. Here www.thelogonow.com is platform enables e.g. the user to launch a logo contest and entrust your project to many graphic designers who will send a variety of design proposals. Before the launch of the competition, you complete a set of specifications detailing the graphics task to perform and you set your budget. TheLogoNow receives projects on average a hundred design proposals in your budget, the more you will receive proposals. This is the solution, TheLogoNow allows you to have a variety of choices and you are protected by the guarantee satisfaction or 100% refund. While at the end of the project creation does not please you, the fixed remuneration will be fully refunded by TheLogoNow.