When E-commerce industry has sprouted dramatically in recent years, it presents thousands auspicious opportunities and thousands marketing methods for online business, especially retailers. Among many online marketing methods, auction is recognized as one of the most popular and efficient one because with instant online connection, auction is such an easy way for both sellers and bidders to join, to bid with convenient. Auctions become more and more popular win-win game that needs to take seriously in the marketing strategy for your ecommerce store.
Auctions become more popular marketing method that needs to take seriously in the marketing strategy
Any individual, company or organization has at least one goal when deciding to sell their products at auction. It may be to liquidate property, reduce inventory of business, attract more traffic to website, sold rare items at the highest possible price…
Here’s list of top 3 reasons why you should consider Auction marketing.
Let’s try “going….going…gone” for a while
# 1: Achieving the best price possible
Auction is the best way to remove price at competitive environment and sale prices can exceeds the expected value of your item. Let’s imagine that you sell a rare or even a unique item, and there is more than one buyer who wants to own it at all cost. So all interested buying players will have to compete with the others to be winners of auction, which returns the highest net value for your item. I dare say that it’s the great result that you never can gain by any traditional marketing method
# 2: Stimulating consumer purchase decision
Competitive bidding can create a aggressive and accelerated atmosphere among interested buyers. It increases their interest and stimulates them to buy at the highest price in the nick of time. Normally, customers have hundreds reasons to miss out on the item they like to purchase, especially when they have much time to choose one among too many choices. However, an auction creates a sense of urgency in which buyers have to compete and make decision without procrastinating time. Some may be in fear for losing the auction, and they buy the item at all costs.
# 3: Securing a result in a least amount of time, effort and expense
While the product life cycle in E-commerce age is less, auction is a quick, profitable, and intense solution to sell or liquidate product in the least amount of time. Besides, you can create simultaneously dozens of online auctions and hundreds of items will be for sale at any given time. Also, it’s the best method to sell product in the least amount of effort, actual expense.
Here, you find your own decision or reason to try auction, don’t you? I would like to repeat the key sentence of this post “Auctions become more popular marketing method that needs to take seriously in the marketing strategy”
And now, why don’t you give it a try?
“Going, going, gone” your items and find how effective auction marketing is.