Super Bowl ads that get banned do end up making a killing financially. Nonetheless, before these very possible big profit commercials even hit the air, they come with two things attached to them. These two things are a big expense in the form of a couple of million dollars, just to air them, which will only be about thirty-seconds in length during the Super Bowl game. The other thing is that these commercials must pass the approval of the particular television network for approval after being submitted. Whether or not a commercial gets approval is totally up to the network that is broadcasting the game. A few commercials have already been banned so far this year for Super Bowl 2013.
Nevertheless, despite the fact that some commercials do get banned, they still do get seen. As a matter of fact, these very same banned commercials go to be broadcast on YouTube. Here, they end up drawing more viewers than they would watching the Super Bowl game, and they end up making a fortune in some cases by getting a ban put on them. Somehow, they become even more popular in ways that even their approved commercial counterparts cannot.
The fates of the commercials that do get approved by the television network are left up to the public who will see them. They decide if these approved commercials will go very far or not.
Have you ever wondered how Super Bowl ads do get banned? Well, there are four ways, and these four ways will be highlighted here for all to get to know.
Racist Will Not Work Either!
Any commercials that contains the element of racism will not be approved either, as a Super Bowl commercial. Even if the commercial doesn’t contain these elements directly. There is also the probable chance it will be rejected outright.
Volkswagen is fighting accusations of this and it just isn’t fair at all. The commercial they made is called “Get Happy” for 2013 and it was banned for the following reason. It shows a white man, who has just bought a brand new Volkswagen Beetle, and he is so very happy that he is singing in a Jamaican accent to reveal the extent of his happiness. This commercial was completely done in fun and to express the joy that a new car can bring into someone’s life. No racism was intended, yet it must have been taken that way, and this commercial was even officially approved by the Jamaican government. It doesn’t make any sense. Isn’t fun allowed anymore? Oh, well!
Too Much Competition Can Get Commercials Canned Too!
SodaStream received its rejection officially, as not being able to become a Super Bowl commercial last Friday, and the reason being cited is this. It was considered to be a commercial that contained too much competition in it, apparently.
Any commercials intended for the Super Bowl that are tagged competitive in nature apparently do not make to become official Super Bowl commercials either. This very serious commercial was denied becoming a Super Bowl commercial. This is very strange, being that it is a very serious commercial, and not at all a teaser. Nonetheless, it was said SodaStream crossed the line, by having two actors dressed in Coke and Pepsi uniforms contained within it.
Coke and Pepsi are two major advertisers for the Super Bowl. This is probably why the at-home soda-making equipment company didn’t make it.
Must be Politically Correct or Else!
Taco Bell submitted an ad, which was said to be game-day related, as well as game-day themed. But maybe in reality it was not. However, they decided to pull the plug on it literally, after people fired back on them saying that it was offending to people who were vegetarians. If something is not politically correct, there’s a chance it will not be approved for a Super Bowl official commercial either. A narrator reading the Taco Bell commercial stated the following words, “Veggies on game day is like punting on fourth and one — It is cop out!” There was a protect campaign put on Twitter by an organization called The Center for Science in The Public Interest. It hasn’t been stated if this commercial was intended to be submitted to the Super Bowl or not, nonetheless, it was still under fire all the same.
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This is a guest post by Ludwing Hernandez a Father of two kids and internet entreprenuer. Follow him is his new project Zinzz free chat rooms.