All the traffic and buzz surrounding social media has created a new demand in the marketing and advertising industry. Companies are now vying to get in front of their audiences on social media, and are relying on impression-based advertising and social endorsements from their followers. While it may seem like these campaigns could do without the extra boost that comes from crowdsourcing, there are a surplus of opportunities to make money from social media.
From an internet marketer’s standpoint, social media is a valuable tool that helps engage potential customers and business partners. From the average social media user’s perspective, social media simply makes learning and interacting online fun. When the marketer and social media fanatic collide, a potential money-making hybrid results. Being able to earn a substantial income depends upon your ability to position yourself as that hybrid. Because of this high demand for social media marketing, the more expertise and skills that you have the more valuable you are in the industry.
Before you get bogged down thinking that you need to obtain a special certification and become the next internet marketing guru, know that there are quicker ways to make money from social media just by using your present networks.
Sites that Pay You to Advertise on Social Media
Paid Per Tweet / Sponsored Tweets
All you have to do to take advantage of sponsored tweets is sign up for an account, fill out an interest form, connect your Twitter profile and be on the lookout for offers. Advertisers aren’t blindly selecting from a pool of random Twitter users,though, so you want to be as specific as possible. It also helps to have more followers because, in the mind of the advertisers, you have a larger reach to their potential customers.
Similar to Yahoo! Voices and Hubpages, Bubblews is a revenue sharing site that was started in late 2012. In less than a year it has grown rapidly, and attracts over six million visitors every month. Bubblews users, or “Bubblers,” are paid $0.01 per impression, like and comment their articles receive. They also get paid $0.01 each time they share links to articles they have written. It may not seem like much, but this can add up.
Adf.ly, which is one of the simplest methods to use, allows you to earn revenue in a similar fashion as you would from Google AdSense or another advertising program. If you anticipate receiving a lot of traffic to a particular post (i.e. a YouTube video), it would be a good idea to use Ad.Fly to shorten any links you plan on including. Whenever someone clicks on the link you have shortened, they will see a brief landing page ad that gives them the option to view or skip the ad. Each time they wait five seconds and actually view the ad, you get paid. The pay rates tend to average around $4 per thousand impressions. If you know that your social media posts get a lot of traffic, keep your Adf.ly account ready.
Become an Affiliate Marketer
Unlike advertising, the affiliate links you share with your social media networks will not pay off unless your followers take some kind of action or make a purchase. Because of this, it’s important to choose the right affiliate program.
This affiliate program is great for people interested in health, beauty and lifestyle products. The conditions of each offer will vary, but most will pay a handsome commission each time someone signs up using your link. Some programs offer around $35 per sign up! If you need a simple way to earn a significant amount of income by sharing something with your Twitter, Google+ and YouTube followers, Market Health might be what you’ve been searching for.
Amazon Affiliates / Click Bank
These two are among the most common affiliate programs used. You can promote virtually anything if you have the affiliate link to the product. It’s free to sign up for either account, andonce you find a product you like, you will want to copy the link to your posts before publicizing them.
Manage Social Media Marketing Campaigns
You don’t always have to turn your own social media sites into an advertising platform to make money online. If you know how to network professionally and position yourself as an expert, there are many companies that would be more than eager to pay you for your social media skills.
There is no one size fits all approach to making money off of social media, and you’ll have to choose the method or methods that works best for you. Who knows? Maybe one day you’ll be the one teaching others how to make money doing the very same things you have done!
Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.