Webinars are one of the best ways to promote your business or to present certain educational material. One of the main reasons for this widely spread and very useful kind of seminar is the possibility to introduce your ideas to a worldwide audience. Moreover, there is a cost efficiency feature that not only saves your money, but also time. However, this doesn’t mean that you don’t need time for preparation and you shouldn’t take it for granted. If you want to hold a successful and engaging webinar you must take care of certain details and should never make the following mistakes.
1. Procrastinating and late preparation
A key to any successful webinar is certainly preparation. Take some time to organize slides and do thorough research on the subject. Don’t wait until the last week to start preparing. Instead, save the last week for technical details and finalization. Create a well-detailed plan, do thorough research and make sure you will able to answer any topic-related question. Start preparation early, don’t leave your rehearsal for tomorrow, as something might come up, and you can find yourself out of your depth. Check the quality of your video and audio settings, and make sure you have fast internet. Early preparation will help you avoid any possible difficulties that may occur later on.
2. Late promotion
In order to inform your audience and get the number of participants you need to start promoting at least two weeks before the webinar, if not earlier. Use social media, newsletters and emails in order to increase the audience. Create an engaging webinar title that will draw the attention of the potential applicants. Posting blog articles with strong content and information regarding the topic of the webinar is yet another way to promote adequately. Send out emails containing the information about event time and the speakers, and don’t forget to call to action. Early promotion can determine the future of your project.
3. Being inconsiderate about time
Always start on time, there is simply no excuse for being late. Not even if you are experiencing technical issues, which is why you must ensure that everything will go smoothly and check the equipment or connection before launch time. You need to respect other people’s time – not doing so will leave the participant questioning your professionalism. If there is a need for it, you can wait up to few minutes to make sure everybody is present before starting with the topic, but you must be on time. Another thing you should bear in mind when we talk about time is different time zones. Your audience is coming from different parts of the world, which is why you need to establish what the perfect time for your webinar is.
4. Boring webinars and unrelated topics
Usually, webinars last one hour, but if you have strong content and a well-designed concept that will last less than an hour, there is no need to expand it. A shorter webinar that sticks to the point is often better received. Stay concise and don’t spend time on topics that are not related to the subject. Try to be innovative and find creative ideas to keep you audience engaged. Make your presentation memorable and avoid relying solely on PowerPoint. Include interesting related videos, surveys, live Q&A, chat box and different polls where you can encourage the interaction and participation. After all, you want your audience to be excited about your future projects.
Of course, every new project or business startup has a learning curve, but you must do everything possible to minimize the potential mistakes. These are some of the biggest mistakes that are frequently made and easily overlooked. You need to carefully follow your plan and ensure that the webinar will go smoothly with no distractions of any kind. Get to know the technology and platforms you will be using in order to feel comfortable during the presentation. Otherwise, it will be frustrating, not only for you, but also for the audience. Of course there are more things to be considered before starting the webinar, and most of them include avoiding any possible distractions. A well-lighted and quiet room with a neutral background will keep the audience focused and concentrated.