Many popular ecommerce platforms come with valuable tools and features right out of the box. To take your ecommerce website to the next level, however, you might want to consider installing some add-ons. Add-ons and plugins are great tools that can improve many different aspects of your ecommerce site. Some add-ons are free, while others come at a price, but every add-on is designed to perform a specific function to make your ecommerce business better.
Here is an overview of important add-ons that you should consider installing on your ecommerce website:
Most ecommerce site builders, some free, come with SEO features built in to the system. However, there are plenty of SEO add-ons that help with specific elements. For example, you can install an add-on specifically for images. With this add-on, you can improve your traffic from Google image search results by automatically producing ALT tags for your product images. There are other SEO add-ons that run SEO audits or help you manage your SEO metrics.
Add-ons are a great way to integrate your ecommerce website with your email marketing provider. Many popular email marketing solutions, like Mailchimp or Campaign Monitor, offer add-ons and plugins for more continuity between your ecommerce platform and your email platform. Plus, you can create targeted abandoned cart email sequences as well as post-purchase thank-you emails.
Pop-ups are a useful add-on to use along with your email marketing system. There are many popular add-ons and plugins that allow you to create attractive pop-up windows within your website to build your email list. Some add-ons produce pop-ups that occur when a user takes a certain action, like moving their cursor outside the window (as if to exit). Other pop-ups can be created in relation to a link or button on your website.
The most effective pop-ups display an enticing offer to the customer in exchange for their email address. You can experiment with offering free shipping, coupon codes, discounts, or free valuable resources to your customers in order to get them to sign up to your list. You can also A/B test and optimize the design of your pop-up to maximize your conversions.
How are you handling your customer service? With add-ons, you can provide much more than a simple contact page (although you can do that with a plugin too). Customer service add-ons include a variety of ways to assist your customers, including live chat systems, knowledge bases, and feedback buttons.
Live chat software is a particularly popular add-on for ecommerce stores that provides a direct channel for your customers to contact you. In fact, according to a survey conducted by eMarketer, 38 percent of customers who engaged in a live chat said they made an online purchase due to the helpful live chat session itself.
Additional Sales Channels
On-site ecommerce is just one piece of the puzzle. Did you know there are ways to expand your ecommerce business through additional sales channels? For example, Facebook and Pinterest make it possible for customers to buy your products without leaving their social media websites. Add-ons can help you utilize these sales channels by syncing your inventory and integrating your products with social media platforms.
It’s easy to get overwhelmed by the amount of add-ons and plugins available for ecommerce websites. By concentrating on key areas of your ecommerce store, you can narrow down the type of add-ons best for your needs. No matter what add-ons you choose to use, make sure they fit with your strategy to achieve your business goals.