If you’re doing article marketing to drive traffic to your website, your main tool in your campaign is your article. That’s why you have to make your articles more effective in attracting traffic to your website. Here are 5 improvements to make your article more powerful to drive traffic to your website:
1. Interesting content
The main attractiveness of your article is the content. What do you deliver in your article? If you deliver content that is boring and dull, people don’t want to read it. But, if you deliver content that is interesting, new, shocking, and fun, people will want to read your article. So, the first improvement that you should make is to deliver only interesting content in your article. Also, the way you write your article will affect your readers’ interest toward your article. If you use friendly tone, it will make your article more interesting to read.
2. Great opening line
Before your readers read the whole article, they will see your opening line. If you can write a good opening line, your readers will be encouraged to read subsequent paragraphs. Your readers don’t want to waste their time with bad article, so they will judge your article based on your opening line. This is the part of your article where your readers judge about your article quality. So, be sure to write a catchy opening line that will attract your readers’ curiosity toward your article.
3. Strong title
Without strong title, no one will click on your article. Thus, your article title is very important to attract the interest of your readers to take a look at your article. If you put a boring title in your article, you won’t be able to persuade your readers to take a look at your article. Your readers will read another article that catches their eyes. This is true especially if you are submitting your articles to article directories. Your title will play an important role to make your articles get read.
4. Strong call to action
Usually, you will put a call to action in your resource box at the end of your article. This part is important because if you do it right, you will be able to attract traffic to your landing page. But, if you have weak call to action, people won’t be interested to visit your landing page after reading your article. Thus, it is important to write a strong call to action for your article. The key is to raise your readers’ curiosity by hinting them the real solution for their problem in your call to action. This should be able to attract their interest to visit your landing page.
5. Relevant landing page
Your landing page is a part in your article marketing campaign in which you will convert your readers into customers. So, you have to be able to direct your readers into this page after reading your article. How to make your landing page effective? The simple thing to do is to make it relevant with your article. This is important because if your landing page is not relevant with your article, your readers will become confused and you can’t convert your readers while they’re confused. Provide relevant landing page for your articles so that people can regard this landing page as a continuation of your article. Thus, it will be easier for you to convert them into customers.
Those are 5 improvements that you need to make in your article. When writing your next article, be sure to apply the tips above if you want to make your article more powerful. Once you applied the tips above, you can drive more traffic with your article.
This article has been written by Denis who is a contributor for whoishostingthis.com a site where you can get some host comparison information.