There has been way too much hype and talk about website development. The problem with all this chatter and noise is that half of the people don’t have a clue as to what they are talking about! But if the same thing is said enough times, people start thinking it’s true. And that is what we are up against.
Honestly, for experts in the business like us, it is starting to get extremely frustrating and counterproductive. We spend half of our conferences and phone calls just disputing and explaining the half-truths and misinformation our “colleagues” and “competitors” are spouting around out there without a second thought. To them we say, remember, “It is better to be thought a fool than to open your mouth and remove all doubt.” So knock it off!
Sorry, to be harsh, but enough is enough. Our main problem is that many of our clients are coming to us declaring outright that they need an efficient, savvy and fluid website that clearly represents their business, because it is the “window” to which their consumers view their business…blah, blah, blah.
So for once and for all, let us explain to you the black and white truth of website development and why it is really something that you can put on the back burner.
Nobody cares: Your website is not the “window to your business” it is not even the door; stop it with the silly analogies. People are not judging your business by your website. (They’re just going there to get your company’s phone number.) Simple, cheap and easy is the best route to take for your website. Set your mind at ease and stop worrying, your website is not a reflection of your business.
Still not caring: People are putting SO much time into the design of their websites, only to find out in the end it was all for naught. Websites can stay in beta for months and months while everything is tweaked to perfection. Layout, audience perception, ease of navigation, core message and promoting yourself as the expert in your industry doesn’t have to be on your website. It is all a waste of time for an internet page that is going to sit there and barely been seen by any of your potential clients. You could have been making money all of this time…what a waste.
Make ‘em work: This is semi related to the point above, but our personal research has shown that customers enjoy the challenge of poorly laid out website. Everyone likes a good corn maze; I mean people actually pay money to go through those things and get lost and confused. So if a link doesn’t work, or if content is missing or if people can’t immediately find what they want, don’t worry. They won’t click away in a nanosecond and if they didn’t find it the first time, they will be back to try to figure it out again later. Websites are all about confusion and intrigue; retain the mystery.
They aren’t best buds: The internet and leads are not friends. Leads do not come in through the web. Word of mouth is still the most powerful marketing tool that a business has, but you have no control over what your customers are actually saying, so just do the best you can and hope that your business starts building a good reputation. You should focus on sending out emails to all of your customers like at least once a week; don’t worry about changing up the message, just send, send, send. Or just give potential and past clients a call between 5:30 and 7:00 in the evening.
Don’t worry about the world: www should stand for Whatever Worldwide Web; your business does not have to compete on a global level. Isn’t it all about local, local, local anyways? So just focus on your area, if you expand too fast and have too many orders and clients coming in you will start to lose your personal touch and then you will also lose your edge. The world isn’t watching or paying attention, so in turn, don’t pay too much attention to your website; you have time to do all of that later.
So there you have it, the real 411 on website development and design. You don’t have to thank us, we are the experts; it is our job to deliver truth. All we ask from you is that you pay-it-forward, next time you hear some nerdy “expert” tell you that you need a well developed website, that it can make or break your business, just roll your eyes and set him or her straight.
It will save us all a lot of time and pain in the end.
StephanieDrescher is a content writer for Solutions 8, Arizona’s fastest growing internet marketing firm offering: web development, SEO, social media, content creation and much more. Follow her on Twitter @stephdrescher or read more of her work at Sol8 Blog.