No matter what type of business you run, there are two things your company needs: a website and a mobile app. Many business owners feel that just because they have a website, they don’t need to have an app. However, this isn’t true.
Ensure Customers Can Find You
Image via Flickr by Daniel Flathagen
One great reason to have an app is that it makes it easy for customers to find you. If you have a physical location, your app can offer not only the address, but navigation to your store or place of business. Additionally, you can have landmarks and written directions on the app that people can follow easily while on the go. Along with this, you can add a variety of contact options, allowing your customers to get in contact with you in whatever way they need.
Offer Up-to-Date Information
Image via Flickr by William Hook
Apps allow you to give up-to-date information about your company to your customers. This information can include coupons, sales, and more. No matter what’s happening in the company, you can update your app with the information, ensuring that your customers get the information if they have your app on their phone.
Include a Game on Your App
When you have a mobile app, there are a lot of things you can do with it. You can of course give your customers information on and a tour of your 20th century office, but you can also offer something fun that can include a mini game in your app. This is a great way to keep your customers engaged and your company name at the forefront of your customers’ minds. Even if you can’t offer a game inside of the main app, consider having another one made to help you stay at the top of the market.
Bring in Extra Revenue
There are a few different ways you can monetize your app. First, you can charge for the app on the marketplace. This will allow you to bring in some extra money when customers download the app. In addition, you can offer products through the app, offering customers purchasing solutions on the go. No matter how you monetize the app, it makes for a great extra revenue option.
Stay Ahead of the Competition
Depending on what market you’re in, one of the biggest benefits of a mobile app is that it helps you stay ahead of the competition. Many businesses are still only thinking about getting into the mobile market. When you’re the only one in your industry, or one of the only ones with an app, this helps ensure your spot as an industry leader. No matter what industry you work in, having a great app will help you get ahead.
There are a number of reasons to have a mobile app created for your business. Whether you create it yourself or you have a professional build it for you, make sure that you offer a variety of features and benefits on your app. This will help make sure people download it.
Natasha Mier has had a passion for writing for as long as she can remember. From poetry to informational articles and more, Natasha has written on a large variety of topics. Some of her favorite topics on which to write are politics, marketing, and writing tips.