Social media has now become the most successful marketing channels across the globe. It is important for businesses of all types and sizes to do it right to get the most out of it. Regularly posting on social media is not enough, there is a lot more things a digital marketer should do to entice audience, increase engagement and create brand awareness.
Scroll through your social media feeds and carefully check posts of brands that actually make you stop and engage with them. But sadly, they are very few and far between.
To help your small business create a great social media content that performs great and engages more audience, make sure you avoid these five social media marketing mistakes.
1. Stay Away from Stock Images
Social media is not meant for posting stock images. Your social media platform is the place to attract and connect with your prospects and continue engagement with your existing customers.
Using stock images will simply make your content boring and overly promotional.
You need to post interactive and real images so that people find your brand interesting and not ignored due to images that look like they belong to a robot brand.
2. Avoid Using Too Many Hashtags
Hashtags are an amazing tool to help brands improve their social media content discovery. But it doesn’t mean to overly use them. As using hashtags in excess can only makes your posts look spammy, but it can annoy your audience. And this is something you simply can’t afford.
The main goal of social media is to increase brand awareness, engage with more fans and drive sales and profits. Using irrelevant and too many hashtags will serve as a customer repellent. So, use hashtags wisely.
3. Avoid Sharing Your Personal Opinions
Keep in mind that you are not the only person who will be reading what you post, which is why you should post content based on religion and politics. Because your audience will have a wide range of opinions and beliefs. Consider these factors will help you avoid pushing your future customers away.
Respect other feelings as a single tweet or Instagram post that is controversial can create a negative brand image. Avoid posting your personal opinions that could controversy.
4. Posting Content without Proofreading
Making grammatical errors is the most common social media mistakes that brands should avoid. Because a simple grammatical mistake can make your brand look unprofessional on social media. They show your potential customers that you won’t bother to proofread your post before hit the publish button.
If this important thing is overlooked, then how ca you expect from a customer to put his trust on your brand. Make sure you don’t make common grammatical errors in your social media content.
5. Don’t Post Irrelevant Content
Another biggest mistake most brands make is posting too much content focused on breaking news, current happenings, sporting events and more. Businesses do share this content just to create the buzz and interest of latest happening, assuming it will attract new users and increase engagement.
If a user wants to read about hot topics, current happenings, or even sports, they simply go to proper resources. Just because the news is trending doesn’t mean you need to share it. Unless it is relevant to your industry, it is advised not to post such content.
So, digital marketing agencies should avoid these five common social media mistakes in order to increase user engagement which will eventually increase website traffic and sales.