Any online business relies on traffic for success. Businesses selling products online need to attract as many potential buyers as possible. Businesses using a website to promote products and services available offline also rely on good traffic volumes to generate revenue. A beautiful looking website with great functionality will achieve nothing if it doesn’t receive any visitors. How to generate Internet traffic is a question many business owners struggle with.
Paying for traffic from sources such as Adwords is one option, but it can be very expensive. It can also be very risky, and you can end up paying for traffic that doesn’t generate any sales if you get things wrong. Free Internet traffic is the best option for most businesses, and it isn’t that difficult to generate once you understand how to make your site appealing to search engines. Google and other search engines have become incredibly sophisticated, and they won’t direct traffic to a site if it doesn’t meet quality standards. The following five steps can help you to generate a free avalanche of Internet traffic.
1) Build a quality site.
The days of being able to attract visitors to sites with a couple of pages of poor quality content are gone. Search engines prioritize sites which are easy to navigate around and which have easy to read text and clear headings. Don’t make things too complicated, and always think from the perspective of the visitor to your site. Images and video are great to make a website more visually appealing, but make sure they don’t slow things down for the visitor. Keep things clean and simple, and make sure visitors can find what they want when they land on your site.
2) Offer fresh and informative content.
Google loves fresh and original content. Sites which offer good content will always rank better than those which plagiarize and copy text and content from others. Copying content from other web sources is likely to get your site penalised. It’s a fine balance writing in a style which uses relevant keywords but which doesn’t offer spam content. Writing in a natural style is the answer. Pictures and video can also help a site to rank well and generate traffic. Writing new content can take time, but it’s the often the best way to attract free Internet traffic.
3) Use social media.
Social media marketing isn’t as complicated as many people believe. Using Twitter, Facebook and LinkedIn is a great way to generate quality backlinks to a site and attract new visitors. The best social media platform will depend on the type of business you are in. Social media campaigns are a fantastic way to generate high volumes of traffic very quickly. Social media platforms also allow customers and prospects to interact with your site and business, and this increases loyalty.
4) Build a mailing list.
A mailing list enables you to have ongoing contact with visitors to you site, and this can lead to repeat orders and multiple purchases. A customer visiting your site once for a few minutes isn’t as valuable as one who visits once a week. There are various tools and methods you can use to build a mailing list, and it’s worth experimenting with different techniques.
5) Advertise your presence.
Many businesses miss the obvious opportunities to promote their website and attract visitors. All business stationery and advertising should include your web address. Business cards, email signatures and packaging should promote your online presence. There are online directories and industry forums which allow you to list and promote your website. Look for every opportunity to direct customers and prospects to your site.
These five simple strategies could create more traffic than you thought possible, and the costs are minimal. Recent updates and changes to the way Google ranks websites and directs traffic have upset many people, but if you stick to these core methods you have little to worry about.
It’s important to understand where your traffic is coming from, and tools like Google Analytics enable you to do this. Once you identify trends for traffic sources you can focus more effort on increasing these.
Federico Einhorn, Founder and CEO at FullTraffic. Passionate about Search Engine Marketing and Optimization, regular writer for the FullTraffic Blog, SearchEngineJournal, everything-pr.com, etc.