5 Tips For Top-Notch Trade Show Graphics

Most trade shows have thousands of attendees, so how can you be sure to be seen in the crowd? The key is having an attractive booth with top-notch graphics. These five tips will tell you what you need to know in order to maximize the effect of your budget and time spend on display graphics.

1. Use High Quality Graphics and Images

One of the easiest ways to get the crowd to view your company as “behind the times” is to use poor quality graphics. Nowadays, it is absolutely essential to have clean, clear, non-pixelated graphics and photos on your trade show display. This is now a standard in the industry. When you send your graphics for printing, it is best to use vectorized images, which can likely be supplied by your graphic designer. Vector images are completely scalable, so when you blow up that graphic on your computer screen to fit your 8 foot high graphic panel display, it will not become pixelated. If you are using photos, make sure they are professionally taken and large enough that they will not appear blurry when printed onto your trade show display panels.

2. Choose the Right Colors

Colors can be used to draw attention to specific parts of your display. It can often be a challenge finding the right balance between appearing too bland and going over-the-top. A great strategy is to use your company’s basic color scheme for the majority of the display system, and use some brighter color variations to accent the areas you want visitors to see first. Don’t be afraid to use negative space. Not every single square inch of the graphic panels have to be covered with text, photos, and graphics. If it is too busy, it will not convey your message as well. On the other hand, you don’t want a giant display with hardly any graphics. Make sure there is even spacing between all of the graphical and text elements.

 

3. Less is More

As mentioned above, if you try to tell your company’s entire story and history on your trade show display, the bigger picture will be lost on your visitors at the show. Decide on a focal point that is sure to grab attention and generate curiosity. If there is one thing you want people to remember about your company, what is it? If you are able to generate interest without overwhelming people, they will be eager to strike up a conversation and learn more.

4. Stand Out from the Rest

What makes your company unique, and how can you incorporate this into your trade show booth? If you can set yourself apart from the crowd, you will immediately become one of the more memorable companies at the trade show. SkuVault, an inventory management software company had an excellent idea to make their display the subject of conversation. Their graphic illustrates inventory shelving with items and barcodes. Visitors can use a handheld device to scan the items and locations, demonstrating the concept of “checking in” and “checking out” inventory for specific locations.

5. Ask for Opinions

Hundreds of people will be seeing your display each day, so there should be more than just one or two people deciding on the appearance of your display. Before you send your graphics into production, allow coworkers, friends, and family members to critique your graphic concepts. More sets of eyes means more opportunities for someone to catch that one small issue you may have overlooked. It also enables you to get a better scope on what the general public will perceive when they first see your trade show display.

If you share these 5 trade show graphic tips with your co-employees and incorporate them into your trade show strategy, you will be on your way to a trade show outing you can surely call a success!

Featured images:
  • License: Creative Commons image source
  • License: Image author owned
  • License: Image author owned
  • License: Image author owned

By Todd Millett

Todd Millett is a content developer and web specialist for TradeShow Joe, which offers a vast variety of exhibit displays, accessories, and graphic design services. We are also one of the few in our industry to offer replacement trade show graphic panel services. More details can be found at http://tradeshowjoe.com/pages/replacement-graphic-panels. Since its launch in 2000, TradeShow Joe has been a pioneer with integrating traditional marketing concepts into the eCommerce industry by selling exhibit marketing equipment and services online.

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