Youtube isn’t just for posting funny videos or streaming music videos. It can actually be a very useful medium for businesses to promote their product or service and can instantly give you a lot of valuable exposure.
Here are five ways your business should use Youtube and video content.
1. Marketing Your Business
The most common way of using video and Youtube as a platform is of course to market your business’ product or service.
You can do this in many different ways. Of course it is possible to buy advertising space on Youtube, which makes your promotional video play before the customers can view the video they wanted to.
But you can even use your own videos to market your product and service. For instance, creating a ‘how to’ video about using your products and services is a great way of providing informative content to viewers while also promoting your business.
2. Show Your Expertise
You can also use video to showcase your expertise. For instance, the above ‘how to’ videos can be a great way of letting people know how your business can help them.
You should also consider adding clips about workshops or networking events you have organised and perhaps share video interviews with leading people in your industry. This is a fun way and guarantees people are interested in your video and your business.
3. Provide Customer Service
Video and Youtube as a platform are great for providing customer service to your customers. Uploading a video that answers the most common problems that your customers have and showing them how to use your product or website, for example, is a great way of helping out your customers and expanding your customer service.
You can end up saving a lot of time and money if you use video as part of your customer service.
4. Engage With Customers
Your business should learn to use social media and being part of the Youtube community is one important social media platform that you should master. As well as posting videos it is also important that you engage in conversation with your viewers and make sure you are an active member of the community.
It is also a good idea to keep browsing other videos by different companies in your industry to see what are the things they are doing right or perhaps wrong. Social Media Today says this is an effective way of ensuring you don’t make the same mistakes as others might have done.
5. Improve Your Brand
The great way in which Youtube can be useful for your business is that it is a great medium for improving your brand image. You can make a lot of great videos that highlight your values and help clarify your image to viewers.
If you are looking for great video production companies you could check out, for example, Videojug video production services and see what different ways there are to using video for corporative purposes. When you do upload videos to Youtube, make sure you also take advantage of using video SEO on your content.
- License: Creative Commons image source
Tara wants to help small businesses use all of the different online platforms to guarantee they get a lot of exposure and can keep growing. She is also a big fan of blogging and could spend hours watching sitcoms.