The popularity of infographics has continued to grow over the last couple of years. The main reason behind such popularity is due to the positive feedback of its target audience. In fact, infographics are now found in different blogging communities and social media platforms, such as Pinterest and Tumblr. This communication tool is now widely used to create persuasive content and present information.
But why do individuals and business management prefer the use of infographics in reaching its target audience? For one, infographics make data, information, and marketing easily comprehensible, appealing, and memorable. Remember though that infographics can only be a positive communication tool if it is created well. Creating a good infographic design is more than just throwing numbers and images; it involves a lot of work. So what are the essential elements of a smart infographic design?
Essential Elements In Creating Infographics
Information: The most important element in an infographic is information. What are you trying to share? If the information is presented in a way that confuses the viewer, the infographics have failed to reach its goal. If the information can’t be presented visually, you might want to consider other options.
Audience: Think about the readers and viewers of your infographics. Who are your target audience? By identifying a specific set of viewers, you will be able to find out if there are any holes in your visual presentation.
Purpose: When designing an infogrpahic, you need to have a purpose. This means that the infographics must answer one question. With that said, you need to decide what the question is, and how you want to answer it. As an added tip, you need to make the question very specific. This will help you figure out which pieces of information you need to have and how you are going to visualize it.
SEO: You have to understand that most infographics are used to maximize SEO strategy. If the infographic design is created well, it will be viral in nature. Interesting and informative infogrpahics are readily shared on various websites, blogging community, and social media platforms. With all these in mind, you have to consider the important words which you can use as tags for your infographics when sharing it.
Illustration: When creating an infographic design, you must keep in mind your audience and the pieces of information you want to present. You must take the time to consider how you can visually share and present this information without making it too complicated for the viewers and readers. Here are a few simple tips:
- Keep the infographics simple and concise
- Use a simple color palette and typography
- If you are trying to market a brand, you can use colors that complement the said product.
Appeal: This is another important element in creating infographics. You have to make sure that your infographic design will instantly hook your audience. You won’t be able to share your content and present information if your audience does not care about your visual presentation of data. The best way to hook your viewers and readers is by creating a catchy title. Remember that the title is the first thing they are going to see; thus, it must be an excellent hook to keep them interested.
We have discussed six of the most essential elements in creating infographics. Remember though that the process takes time and you need to stay informed. Additionally, do not forget to share your infographics in social media platforms, websites, and blogging communities.
- License: Royalty Free or iStock source: http://www.everystockphoto.com/photo.php?imageId=5846836&searchId=356ac9b154fe9b45771517183ae653fb&npos=9
Kris Hopkins has a degree in Fine Arts and she occasionally writes for DesignerInfographics, a company that specializes in designing custom infographics.