How much content do you think it “put into play” on a daily basis? One recent estimate is that 2 million posts are published on a daily basis. With that number, getting yours to stand out is quite a challenge. In your niche, however, are far fewer than 2 million, but that does not mean the competition is not tough – it is. And you have to “beat” the competition by bringing readers to your blog and reading and sharing your posts rather than theirs. This means you have to have great topic ideas, titles that intrigue or shock, superior content that readers really want to read, and a distribution that promotes you, your brand, and your blog. Here as the 8 essential to begin with.
Before you write your first post, you need to do the right research on keywords. You want to know keywords and phrases that your audience uses to search for products or services in your niche. You can’t just guess on these things when the research is there for the taking. Google Keyword Planner and Long Tail Pro will do this for you. Good Keywords Planner will give you the number of searches by keyword/phrase each month. Obviously, you want to pick the most popular to use. Long Tail Pro is a new search tool, and it allows you to research longer phrases (usually more than 3 words). The reason yu want to look at these is this: the longer tail phrases are not as competitive and are more targeted to specific consumer markets.
The title you create for a post will be the first thing that will grab attention. You want to incite, shock, or entertain; and you want it to be unusual and/or promise something amazingly useful. The best post ever will not be read unless the title is compelling.
You have probably seen Upworthy titles if you are on Facebook at all. They are so intriguing that readers cannot help themselves – they have to connect to the article. You can get title suggestions based upon your topic and then tweak them as you wish. There are lots of other free tools too, but use one of them if you struggle with great titles.
You have your keywords and you have a source for titles. And you may be “cooking” along really well. Gradually, however, you begin to run out of topic ideas. You can certainly access your competitors’ sites and see what they are writing about, and you can look at their social media pages and discover what conversations their customers are having. You can also use BuzzSumo which is much faster and more efficient. All you do is type in your keywords, and this nifty tool will generate topics related to that keywords that have resulted in the most read and shared blog posts.
Assuming you are using WordPress as your blogging platform, then the Yoast plugin is a must. Your goal is to pop up at least on the first page when a search in done in your niche. What Yoast does is help to make that happen. Once you have installed this tool, you will have a complete evaluation of your post for SEO purposes. It will set up your meta descriptions and titles to ensure that your main keyword is present; it will tell you if you have met the ideal criteria for SEO and give you suggestions if you have not.
You never want to publish anything that is has grammar or spelling mistakes. Nor do you want long, complex sentences or overused words. And, your posts should be at the middle school reading level. This tool does all of this for us, making suggestions for polishing and cleaning up your writing, provides a readability test, and will automatically correct grammar and spelling errors.
If you can say it with a photo, an image, an infographic, a timeline, or a chart, do it. No one wants to read a long chunk of text anymore. This tool is so easy to use, and you will be able to create original stuff – not just stock stuff from other sites. And you might want to add SnapApp too, if you want some great visuals that are interactive. Reading audiences love to participate.
You’ve now written your post, have a catchy title, have added great visuals, and it is published on your blog. Now what? Well, now the news of its existence has to be distributed, and that means social media. Hopefully, you have done the research and you know where your audience and what time of day they are accessing those social media sites. And, if you have followed your analytics to learn the best times and days for you to publicize your post, that Sprout Social can do the rest. You can set up a publishing/distribution schedule that is right for you for each social media platform. Because multiple distribution of titles and teasers will guarantee more readers, doing all of this manually just doesn’t make sense. If, for example, you need to put a catchy title on Twitter with a link to your site 6 times a day for the first day or two, then 4 times day after that, then 2 times day for a while after that, just schedule it through Sprout Social and forget about it.
The other great thing about Sprout Social is that you can track which of your social media platforms is generating the most reads, shares, and traffic.
Email marketing remains effective, particularly now that you can imbed images, videos and so forth, as well as have sharing options right in that email. Again, your title must be catchy and/or must offer a benefit to the reader if you want that mail opened and acted upon. MailChimp will allow you to schedule your emails, set up specific groups to receive different emails. There are custom forms you can add, for sign-ups and registrations too. And everything is automated.
Blogging will not be your only content marketing campaign. But it is certainly a critical part of your overall strategy. If done right, you spread your brand to new communities, you promote relationships with your target audiences, and you “feed” their needs for information, inspiration, and entertainment. When the time comes to buy a product or service in your niche, they trust you with that purchase.