- You Haven’t Given Them Any Incentive to Subscribe
The truth is, if you don’t give them a good reason to subscribe, most people will be perfectly happy to simply visit your blog whenever they happen to think of it. If you want people to take the time to subscribe, provide them with an incentive for doing so. This could come in the form of premium content, entry into a giveaway drawing, or the ability to download one of your e-Books. If your blog is one of the entry points to your conversion funnel, isn’t it worth enticing potential customers with a little gift?
- You Aren’t Getting New Content Published Frequently Enough
If you are only publishing content once a month or so, or you tend post in fits and starts, chances are you aren’t going to develop a long list of subscribers. If you want more people subscribing to the blog, you have to commit to publishing new posts frequently. If you want to grow your subscriber list, you will have to learn to treat blogging as a job rather than a hobby. If you cannot post more than you currently are, at least make an effort to post consistently.
- Subscribing to Your Blog is a Chore
Is it possible that you are losing potential subscribers because you have made signing up too much of a hassle? This is where you need to balance your need to increase your number of subscribers and your desire to gather information for marketing purposes. In reality, if you want somebody to subscribe to your blog, the only information that you need is a name and an email address. Any other information is great if your collecting demographic data for market research, or you are looking to target certain subscribers with future marketing efforts. However, if your subscription forms are long and you force your readers to enter in all sorts of extraneous information, you won’t get a name and email address anyway. You certainly won’t get any other information. Try keeping your subscription forms short and sweet. At the very least, reduce the number of mandatory fields.
- Your Blog Doesn’t Have a Focus
No, you don’t have to write about the same topic in every blog post. However, it is important to remember that people who subscribe to blogs often do so for a singular reason. If your blog doesn’t have an overall focus, your readers may have difficulty figuring out why they should become subscribers. Try filling in the blanks. My readers should subscribe to my blog, because they can always count on me for ______________. If you can’t fill in that blank, it may be a good idea to step back and figure out what your overall focus should be.
- You Need to Improve The Quality of Your Content
Not everybody has a natural talent for writing. More importantly, not everybody has the ability to write in a way that captures the interests of blog readers. For example, you may be great at academic and business writing, but have no idea how to create posts that get shares and go viral. If this something that you are struggling with, there are plenty of online resources that can help you learn to create the type of content that is most attractive to your readers.
- Your Readers Haven’t Made a Personal Connection to You
In many ways, when people subscribe to your blog, they are signing up for you as much as they are for your content. If you haven’t given your readers the chance to get to know you, that lack of a personal connection could be costing you subscribers. Now, this doesn’t mean that you need to make your life an open book, but there are simple things you can do to become more familiar to your audience. One quick and easy change that you can make is to add a picture of yourself to your blog. You can also add an about page on your blog that has a bit of autobiographical information. Finally, you can make sure that your content always contains personal anecdotes and insights.
- You Keep Forgetting to Ask Them to Subscribe
If you aren’t including a call to action in your posts, or you aren’t putting a subscribe button in a place where it can be easily seen by readers, you are squandering a great opportunity to get more subscribers. Many bloggers are hesitant to do this, because they do not want to be seen as spamming their readers. If this is your thought process, you should reconsider your line of thinking. Spamming is when you offer nothing and then attempt to get somebody to answer a CTA. If you’ve provided your readers with a well written blog post, there is no shame in inviting them to subscribe.
- You Are Beating Your Readers to Death With Affiliate Marketing
There is nothing inherently wrong with affiliate marketing as long as you handle things properly. First, it is very important to be up front about your affiliate marketing associations and the fact that some of your links are related to those efforts. Next, and most importantly, you should make sure that your blog posts are largely focused on useful, relevant, and informative topics, and not on promoting your marketing efforts.
- You Don’t Respond to Comments
If you do not interact with your readers, why should they subscribe to your blog? One of the most important benefits of getting people to subscribe to your blog is that each subscription is an opportunity to develop a relationship with that reader. This means that subscriptions are a great thing, but they are not your only opportunity to build these relationships. In fact, before they decide to subscribe to a blog, many readers will test the waters by leaving comments on a blog. Ignore these comments, and you may lose a subscriber forever. Take the time to interact with the people who bother to comment on your posts, and you just might provide the incentive for that reader to become a subscriber.