How well does your business retain and attract returning customers? No matter your business, customer retention is vital as well as having a strategy in place. With today’s innovative technology and software, there are better ways to turn a one time customer into a regular through automation. According to a study by Regalix, nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to manage new leads and thus help them become repeat customers.
Below are four ways businesses, both small and large, can attract repeat customers through automation.
After a customer makes a purchase on your site, it’s important to continue the engagement through email newsletters in order to keep them informed on store news and upcoming sales. When email marketing is automated, such as through an email marketing agency or software, it uses past data to market to individual shopping behaviors and cater to each interest.
Additionally, when you keep past customers informed with store and company information, it helps keep them engaged and interested in your products. Don’t be afraid to try other forms of communication when it comes to responding to customers, such as automated push notifications through text messaging or automated notifications through your app.
Email marketing campaigns based on rewarding employees for their loyalty with coupons or discounts is another great way to use automation.
Like email, social media can also be automated and used to an organization’s advantage. Customers will lose interest in social accounts that are not regularly updated and can easily click the “unfollow” or “unlike” button. By automating your social media accounts and posts, you can save time and schedule out posts weeks and months in advance.
Using a social media automation program, such as Hootsuite, helps you stay on track of your social posts as well as gather data on current followers and subscribers. Again, like email marketing, reward those active with your social accounts by offering exclusive deals, discounts or other information.
Use Data to Your Advantage
With automation software, organizations are not only saving time by letting programs take care of the busy work, but these programs are also collecting vital data analytics that can help shape future strategies when it comes to marketing and sales. Pay attention to trends and see what works and what doesn’t work when it comes to customer retention. Did one discount code do better through email or on Twitter? Which platform do you get the most feedback on? When you see how your customers interact, the better you can cater to their current and future shopping needs.
Lastly, it’s important to not leave your customers in the dark after a primary purchase. Using automation software to help onboard customers, such as sending a message after their purchase about different ways they could use the product, can help the customer feel more loyal and comfortable with a brand. Like welcoming a customer that signs up for the newsletter, incorporate an onboarding automation program that helps customers go from a one-time purchaser to a repeat customer.
With these four automation tips your organization will be better suited to attract and retain your repeat customers and build a better marketing business model.