A careers blog can be a very powerful tool for attracting and acquiring qualified candidates to your organization. It allows you to share blog posts, presentations, videos and images that explain why your company is the ideal employer. When commenting is enabled, you can initiate discussions and invite prospective candidates to contribute. Finally, adding keywords to blog posts makes it easy for job seekers to find your company website through search engines.
Here are some content ideas for your careers blog:
- Employee profiles
One of the best ways of highlighting the personality, values and culture of your organization is by posting employee profiles. Interview employees in different departments and ask them about their education qualifications, how they ended up working at the company, what their job involves, why they love their job and how they would describe the company culture. Don’t forget to include a photo that shows the employee happy and smiling. Such profiles will motivate prospective candidates to join the organization.
- Company news
Sharing company news on your careers blog is another great way of attracting prospective candidates. You can share webinars, company newsletters, corporate videos and photos, live events, mentions of the company in the news, white papers and executive presentations. Such information would ensure that candidate stay informed on developments such as changes in management and new product releases. Adding relevant keywords and tags to will make your company more visible in search engine results.
- Industry news and opinion pieces
Besides company news, a careers blog also gives you the opportunity of sharing news about your industry. This could be anything from highlights of conferences and trade shows, to the latest qualifications required to work in the industry. In addition, you can establish yourself as a thought leader by sharing opinion pieces on various trending topics in your industry. Such content will draw more traffic to your blog and enhance the chances of finding the best talent. The Workfast blog is a good example of a careers blog with informative industry news and opinion pieces.
- Fun stuff
Once in a while, it would be advisable to share fun content that visitors will enjoy. This will give candidates the impression that your organization is not all dull and dreary. For instance, you could post interactive quizzes, puzzles and brain twisters that will challenge candidates mentally. Besides providing an avenue for fun, such content could also give you the opportunity to evaluate the aptitude of prospects. This could come in handy when making hiring decisions.
- Event promotion
Hosting recruitment events is one of the best ways of building a pool of talent for future job openings. Meeting candidates face-to-face allows you to learn their personality and assess whether they would be a good fit for your company. In addition, such events provide an opportunity to get quality candidate referrals. Your career blog can come in very handy for promoting your recruitment events. Provide all the details about the event and allow visitors to share the content with others.