Are you looking for smart marketing principles?
Blogging is a business and every legit venture requires proven strategies to grow. In this informative post, I want to unveil the richness of blogging and show you the best 5 marketing rules you should walk in. After reading this page, you’ll be able to secure your own slice of profits from blogging.
Note that the information in this post is for serious bloggers. Those that are ready to implement the tips quit complaining and take destinies in their own hands. If you ride with me, I promise to make the journey exceptional fun. Let’s drive off…
1. Target The Right People
Blogging has improved over the years. The way forward is to target a group of people who are desperate for your ideas. They are so engrossed in reading your posts without complaining. These people are the exact audience you want in your business.
You do not need thousands of people coming to your blog daily, you need “few” who are ready to take action.
What’s the need of blogging when you can’t locate the right people? If you niche is online shopping for digital cameras. Then by all means, locate photographers who are interested in either of Panasonic or Canon point and shoot digital cameras or find out the exact DC they want.
2. Write To Engage, Don’t Sell
Until your readers are engaged, they won’t buy your product or click your subscription form. The best way to sell that product of yours is to “remove your mind” off the product and concentrate on what matters – solving problems.
You don’t have to beg for sales, earn their trust instead and the sales would come at will.
Before typing a single word, research your topic and know the pros and cons. This should guide you, provide quality points to cover and help engage your audience. The more you try to sell to them, the more they run away. Don’t be like those bloggers who are money conscious. It won’t get you anywhere.
3. Focus On Relationship Marketing
What other way can you improve your blog’s engagement other than relationship marketing. Every human being has this urge to connect and share opinions, ideas and thoughts with the next person.
On the internet, we do this by collecting the personal details of our prospects (name and email address). Thereafter, we follow up with unique posts, product recommendations and ideas to grow their business.
According to Jimmy D. Brown, don’t ever sell to a stranger until you’ve them on your list. Your email list is your money machine. Build that relationship today and start cashing in.
4. Have Your Own Product
Who says you can’t have your own product?
Well, the person who gave you that idea doesn’t want you to grow beyond $1000/monthly check. The real money online is in your own product. Affiliate marketing is still effective but don’t you care about 100% profit?
If you’re an affiliate, you share the profit with the owner. How long will you continue to share profits when you’ve huge bills to pay?
Stop right now and think about your life. To own your product, you can package a report and sell. Short reports are selling like hot cakes when the right audience gets it. Your skill can also become your product. Sell your writing skills, design and programming skills etc. Grow your income and smile to the bank like most people do.
5. Build Another Blog
Do you believe in multiple income streams?
How can you earn passive income with one blog? Do you know that most successful bloggers like Darren Rowse, Brain Clark, David Risley etc all have multiple blogs that make money for them?
If your niche is internet marketing, you may not make money from that niche because of the competition. But when you build micro niche blogs in the health, relationship, reviews, educational or computer security niche, you can rank easily on Google and make decent income.
I’m advising you to build a new blog. With the advent of guest blogging, getting fresh and unique contents for your blog wouldn’t be much of a problem. Get others to write for you and concentrate on the core things.
There you go the five marketing principles. Will you take action and implement the tips above or what? The choice is yours. See you at the top!
ABOUT THE AUTHOR:
Michael Chibuzor is marketing strategiest and Freelance Writer. He contributes on a learn French software blog as the editor, where he shares free French course & lessons. In his spare time, he reviews point and shoot digital cameras like the Panasonic Lumix DMC-ZR1 camera and other essential household products.