Guest blogging opens new world of opportunities. It will not only spread your expertise but also attract new stream of visitors. Even though guest blogging will not reward you directly, it will give you immense benefit both in short term and long term. By posting one killer article on a prominent site your blog future may get a huge facelift. Not to mention, guest blogging is one of the vital promotional and link building aspects that we use for our discount coupon blog that features bistro md and diet to go discount deals.
While in the beginning you may be tempted to post guest articles wherever you get an opportunity, when you are established as a successful guest blogger, you might be more selective to post on blog sites which are closer to your aspirations or goals or branding that you are trying to promote.
While guest blogging definitely improves traffic on your site, you should be able to measure the extent of success that you have achieved. Google Analytics is quite handy to perform this task for you. Otherwise, you can also use any other relevant application that can provide you precise information on web tracking.
Google Analytics lets you insert extra piece of information at the end of the tagline. These are variables which are used to identify various campaigns undertaken by you. By posting the extra information along-with the link at your guest posting blogs, you will be able to check results for each campaign.
You will be able to find the guest posting that attracted highest number of visitors to your site. You will be able to know through which of your guest posting campaign email subscriptions had happened. You will be able to differentiate the impact happened through various sources like Search Engines, Facebook, Twitter, Adwords, social bookmarking sites, forums and other blogs.
As you are able to find the impact of a specific promotion that you had undertaken, you can concentrate more on such kind of websites and pump in more guest blogs to enhance your success.
Link building tool
With the help of link building tool, you will be able add tag parameters as suffix to your website’s links. In this process, you will be able to check the impact of your guest blogging in an elaborate way. You will be able to compare the effect of any two of your guest blog postings.
You will be able to check the impact of all of your guest blogs against the traffic from all other remaining sources. You will be able to compare the traffic on blog posts of your blog sites versus all the guest blogs that you have posted at various sites. If you are patient enough and capable to withstand some mess up with the webpage links, you can set various campaign variables manually instead of using the automated tool.
Verify statistics and improve channelization
By using Google Analytics, as you are able to measure the strength of traffic obtained through various guest postings, you can cross check these results by website-wise and blog-wise. You can check the guest post traffic strength on Google Analytics Dashboard by checking Traffic Sources -> All Traffic.
You can click on ‘Source/Medium’ to find traffic from each of your guest posting. You will be able to understand the segment of audience that you are able to attract hence you can spread more of your content (guest posting) in that arena. You can analyze which blog sites are sending more traffic and concentrate on such premium sites to pump more of your guest blogs on them.
Google Analytics optimized
Even though Google Analytics is a free tool, you can perform a multitude of operations on it. You can check traffic on your blog site from various sources like various geographical locations, direct traffic, referral traffic, traffic through affiliate promotions, number of unique visitors, how many seconds visitors stay on your page, what kind of browsers the visitors use, how much traffic is generated from mobile visitors, etc.
All this information is vital to improve your blog sphere. You will always have an opportunity to improve your site traffic by taking corrective measures.
If you are able to track the impact (number of visits) of your guest blogs, you can take a definitive corrective action so that you can attract targeted audience on your blogs.
Are you able to measure your guest blog work or still left with guess work? Let me know your experience.