Just like in any other type of business, any aspiring catering business owner needs to be prepared with the essentials to succeed in this overly competitive industry. In the world of restaurants, caterers, and food chains, it’s critical that you, as a business owner, possess an edge over your competitors. This edge can be related to your marketing strategies, the practices or business trends you follow, or the tools and industry knowledge that you use in your business. If putting up your own catering venture someday is one of your greatest dreams, here are several errors you should avoid:
Neglecting to register your business
Authorities are quite strict when it comes to health, safety, and cleanliness of food establishments or people who handle food. This is why it’s important that you have your business registered to ensure that you comply with the guidelines being implemented. Check with your local office about certain requirements you must accomplish before you can start your local business operations legally.
Failing to see the value of in-house and free tastings
Let’s face it: for people to be interested in your services, you need to be able to provide them personal tastings of the menu you’re offering. Menu tastings and in-house menu sampling can take a significant toll on your budget. However, given the benefits these can provide – e.g. the word-of-mouth marketing and building your list of networks – they will surely be a great investment on your end.
Not choosing an ideal location
Even if you plan to do most of your work inside your kitchen or in a commercial kitchen space you’re renting, make sure to scout for locations that are strategically positioned to help you meet target clients and connect with them better. These can be rentals with ample parking space for your delivery trucks or a small private office you can use when you meet with some prospect clients.
Making hasty purchases on catering equipment
While catering tools and equipment are essential, it’s recommended that you research well about these products before spending money on them. Quality equipment can definitely take a large portion of your business resources so make sure you are making the most out of this investment. Consider checking out commercial catering equipment for rent if you prefer to save money on your purchases.
Not utilizing the web
It’s essential for business owners to keep up with the latest trends and practices to be able to increase their chances of succeeding in their target niche. Since a lot of people nowadays use the web for info, it’s highly recommended to utilize the internet when it comes to marketing your business to the right people. Here are some useful ideas:
- Make a website wherein you post your services and connect with prospect clients.
- Utilize your social media accounts – Facebook, Twitter, Instagram, etc. to help you advertise your business.
- Guest blogging in sites related to food and catering industry. Apart from being able to promote your business online, this is also a great way to meet people and build your social networks on the web.
There is no single secret formula behind the success of a catering company. At the end of the day, it’s not just a matter of implementing the right strategies and tapping the right resources; it’s also about giving your catering venture your best shot, commitment, and passionate interest.