The incredible rise of the blogosphere has attracted people from diverse backgrounds into the online world. The desire for many of these individuals – you may be one of them – is to try and generate an income online. Various people who enter the blogosphere soon realize that the obstacles and the learning curve can be somewhat steep, and as a result many quit altogether.
A large portion of blame can be levelled on marketers who create ebooks and entice people to buy-into a dream of making 5 figures a month simply by blogging. The truth of how difficult it is to build a blog is never emphasized by these marketers, hence people fall into a mindset that this path offers an easy road to wealth. In this article I will lay out the truth of blogging as a career and the aspects you need to consider before you take the plunge into this business.
The CPD Formula
C = Consistency
P = Perseverance
D = Dedication
Success in blogging requires consistency to ensure your content is updated regularly and you engage in constant promotional activities to build and establish your blog. You require the perseverance to continue to push-on even when you have zero visitors and there isn’t any reward that is tangible. Without the dedication to invest your time and effort in learning all aspects of blogging and applying yourself to grow your blog, you will fail.
Blogging full-time is a job on its own and you must remember the CPD formula if you want to be a successful blogger.
A Culture of Continuous Learning
The blogging world is as dynamic as the whether – it is always changing and unpredictable. This atmosphere means that you as a blogger have to be adaptable, you need to be comfortable with change and you need to embrace the change that surrounds you. A part of being adaptable and embracing change is learning. Keeping up to speed with the latest trends, new gadgets, the diverse promotional techniques, changes within your niche and various other transitions and advancements is a must for every blogger.
If acquiring new knowledge and adopting a culture of continuous learning isn’t in your make-up then blogging might not be suitable to you.
More than Just Writing
Some aspiring bloggers believe that to be a success in this industry all they have to do is write a couple blog posts a week and the visitors will come in their droves. Unfortunately this is so far from the reality of what blogging is: you will be spending a large portion of your time promoting your blog and engaging in SEO strategies rather than writing blog posts. The promotional effort that is required to establish a new blog is colossal and it is an ongoing process. Are you beginning to see that blogging professionally is a full-time job?
Success through Innovation
With the millions of blogs that are online the nature of the content and what is on offer is very similar. In fact, most of what we read is the same regurgitated and rehashed content. With these levels of similarity a new blogger will have to enter the market with a Unique Selling Proposition (USP). How you blog and what you offer your readers needs to levitate above the crowd and stand-out. You need a distinctive flavour that attracts people to your blog and you also need a level of authority to earn the respect of your visitors.
This requires you to be creative, to research, and brainstorm ways of engaging and entertaining your visitors in such a way that they become your subscribers. You need to make a lasting impact on your visitor! Think about your favourite restaurant: there must be something about that restaurant that sets it apart from the rest. Perhaps it is a certain dish that you find delicious or the entertainment they offer. Whatever it is, it has impacted you in some way. This is exactly what your blog needs to offer: a high impact flavourful dish that attracts people to dine at your blog.
As you can see there are many factors that need to be considered before you decide to make blogging a full-time business. But I don’t want to exude a negative vibe and put you off completely: the blogosphere is a thriving community that offers endless rewards, and you can form many relationships with people from all over the world. You can even make a full-time living from blogging alone, but before you make any decisions remember the CPD formula: Consistency – Perseverance – Dedication!
Share Your Opinion
Do you believe that becoming a successful and wealthy blogger is something you can learn? If not in monetary terms, what is your idea of a successful blogger?
- You Are What You Love (richescorner.com)
- The 1520 Words Guide to Dominating the Blogosphere (bloggingtips.com)
- Overheard on #Blogchat: The Formula for Success (@crafterminds) (blogworld.com)
- The Power of Branding: Apple Sues over Amazon App Store Name (richescorner.com)