In the past, customers of businesses would essentially take to the streets to talk about their experiences with businesses. Whether they were singing the praises of a business or talking about how terrible it was, they did a lot of talking.
In recent years, this trend has changed drastically as fewer people are out talking about businesses. Instead of talking about businesses in the traditional manner, people are going to online sources to share information with others. What does this mean for business owners and entrepreneurs?
Control Your Online Image
In today’s marketplace, you have to be willing to control your online image to a certain extent. While you can’t always have total control of what people say about you online, there are measures that you can take to put forth a generally positive image to potential customers. It is in your best interest to proactively check sites where reviews and customer comments are posted. This way, you’ll be able to put your best foot forward in the digital world.
Steps to Take
When you’re interested in watching out for your online image, one of the most important things you can do is to communicate with any people who have complaints. If you get on a popular review site and see that someone has posted a negative review of your business, don’t hesitate to reach out to them publicly to address the problem.
In some cases, it may simply be a competitor who is trying to run your name through the mud. In other situations, it may be a legitimate complaint that you can fix. For instance, you can give that customer a free product or service the next time they come into your store.
When someone tries to contact you through social networking sites, through third-party review sites, or through your own website, it is important to contact them back as soon as possible.
If you have a habit of contacting customers back right away, it will leave a positive impression in their minds and start to develop a reputation for your business online. People love good customer service, and they will be much more likely to leave positive feedback for you if you provide it.
Overall, there are a lot of aspects that must be considered about your business. Your online reputation should move up the order of importance, as it has become so critical in the marketplace today.