On the whole an ebook is not going to make you an instant millionaire. But done properly, the work is all in getting the ebook going and then the income should be on auto pilot, allowing you time to write your next potential best seller. So, what are the steps?
The first step is to write and proof read your book. Once you have written it, read it and reread it and get other people to read it and feedback on it to you. The idea is that by the time your ebook is ready to be released onto the market it is straightforward to understand and perfectly written. That way your reviews and referrals show your work to be dependable and high quality, which should generate more sales!
Once you have written it, ideally you will convert it into a standard format that is difficult to edit, for instance PDF. Word documents are not a good idea. Not all people have software to read Word documents and you leave your work open to being straightforwardly changed.
Now, you need to promote your work and start making sales! Setting up a simple website is the first step and merely a single page website is all that is needed, although there is no harm using more pages. Your website needs to be the final selling point for your product and you might even need to be able to handle online payments, or you might prefer to use an current system that even has an affiliate scheme.
Finally, you only need to get visitors to view your web site. If you are using one of the ebook selling systems that comes with a range of affiliates then several of these should hopefully pick up on your new book and promote it for you. But this could cost you in excess of 75% of the selling price. Not too much of a problem given that you are not really doing much for the sales, but it isn’t going to get you rich quickly without ample of sales.
You also need to promote your book yourself. You can try tricks for example Pay Per Click marketing, but this is quite expensive and unreliable. Instead you should research suitable keywords and optimize your site for these terms. Then the visitors finding your web site is effectively sales free of advertising costs! You can also use article marketing and blog comments to drive people to your web site.
There are lots of other methods that you could consider such as email responders, to make sure that people hitting your site are more prospective to sign up. Not everyone will be convinced straight away, so extra ways of selling to them are always a welcome opportunity.