Current Trends of Vinyl Graphics Usage for Outdoor Advertising

Vinyl graphics is one of the most effective ways to promote your business venture. The material it’s made of is a modern plastic called PVC (polyvinyl chloride) and is widely known for its exceptional properties. Today more and more companies are leaving behind the standard sticker paper, since it can’t meet the needs of the modern world – it is not durable enough, can be torn easily and retains its look for quite a short time. Vinyl decals offer much more and come with indisputable advantages:

  1. Durability. Vinyl can withstand almost any weather conditions, including strong rain, wind and extreme temperatures (both high and low). If applied properly it can serve for more than 5 years. This is especially important if you are applying vinyl stickers to a car, since they are not only transforming it into a moving billboard, but protecting it from scratches as well. Vinyl is easily removable and completely waterproof, so washing is much easier as well.
  2. Advertising opportunities. Using vinyl graphics to promote your business venture has become a popular trend in the last years. Since vinyl stickers can be applied to almost any surface, their usage is limited by your imagination only. The potential places are: the outer walls of your office, company cars, public buses or even small stickers with your company’s label. Since the vinyl technology allows to create bright, colorful images, they will attract prospective clients and make them notice your Ad easily.
  3. Customization. There is an unlimited amount of images that can be used like vinyl decals: from simple monochrome logos to complex colorful pictures. They come virtually in any size: from small stickers to full decals, large enough to wrap a whole truck. Vinyl can also be made as matte, gloss or semi-gloss, what adds personalization opportunities for your Ad as well. If you are applying vinyl on a car, you can choose from a few options – either wrap it partially or whole. In both cases you have to create an exact image of what it will look like, since car curves may distort the picture. On the other hand, if your design is complete, they (car curves) can even help you create not a simple Ad, but more like the unique art object.

Using printed vinyl decals for advertising needs is one of the most fast-growing trends on the related market. Mostly this is caused by their attractive visual look and bright colors – they can be easily used as a decoration and not for advertising purposes only. Professional designers can create really amazing Ads, that will catch anyone’s attention much faster, than any other outdoor means. What is also important, you can be sure, that the colors won’t fade or some nasty wind will not tear your ad to pieces.

There are many printing companies on the market now, so there is no need to buy expensive equipment and hire specialists. What you need to do is provide them with your Ad design and they will handle the rest. The vinyl Ads are much more affordable than TV or radio advertising, but usually they are much more effective, since they are brighter, more colorful and simply larger.

The opportunities of using vinyl in outdoor advertising are truly enormous – they depend solely on your imagination. Even using vinyl decals on the automobile only will make a great effect – the image on a bright and unique-colored car will leave an unforgettable impression on prospective clients for a while. What are your thoughts and experience on the vinyl graphics usage? Please share your comments below.

Article written by

Craig Stewart is a marketing and community manager at Speedgraphics.net, a widely-known supplier of custom vinyl graphics and personalized vinyl lettering for various related needs.

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