Custom Kiosks: A Point-of-Need Solution
In business, customization can mean the difference between old hat and cutting edge. Elevating your brand above that of competitors takes ingenuity and hard work, but it also requires a unique message, one that jumps out at customers. For that, custom kiosks are an ideal solution. Rather than rely on a storefront, kiosks help bring your business to customers in the places they already are, be it a mall, grocery store, hospital or otherwise.
Kiosks: Where Brick and Mortar Meets the World Wide Web
Even in the information age physical locations for businesses are necessary. The internet has certainly changed the playing field, but not so drastically that we can all just kick back and live a 100% virtual existence. People get out, see things, buy things and make connections in the real world. Custom retail kiosks are a fusion, though. They combine the commanding presence of a brick-and-mortar establishment with the power of the internet—without the brick and mortar.
Kiosks are sleek, self-contained units of commerce designed to draw the customer’s eye to your brand, whether it’s rental DVDs, stamps, gift cards, MP3s, pre-paid cell phones, games, consumer goods—whatever. They are found everywhere people are, but they also feature centralized control via the web. Technicians can make changes to ads, displays, check inventory or run a diagnostics check—all remotely. More than that, they are relatively compact, greatly reducing rental costs, and they all but eliminate labor costs, making them extremely profitable.
Kiosk manufacturers basically start from square one when designing a product for their customers. While the basic elements are all there, i.e. some combination of hardware and software, encapsulated within a structural shell, how those elements are packaged gives each project a life all its own. The process begins by analyzing a client’s needs. What are you offering? How do you want to present it to customers? Where will you locate the kiosks? The initial stage of customization gets everything out in the open so the manufacturer can set a goal and work towards it.
From there, engineers get to work on conceptualizing a design. With the project specs in front of you, an assortment of hardware and software options are laid out. What kind of applications will need to be run to effectively deliver your product? What are the visual and audio elements? Touchscreen kiosks allow users to interface directly with the image, but other designs feature keyboards. It really all depends.
The next stage involves actually engineering the design and building a prototype. This is where all the bugs are worked out of the system. The custom kiosk won’t go into production until the thing functions flawlessly. The production process, too, is equally stringent. Constant inspection and quality control measures keep the project running smoothly so that the designers, and above all you, are fully satisfied with the result.
Point-of-Need Solutions for the Changing Business Landscape
Business is always changing. Competitive edges are constantly behind sharpened and dulled with the rise and fall of technology. Kiosks definitely represent a new wave of possibilities. By placing smart, fully functional and self-service kiosks right at a point of need, you have already engaged customers with your brand. It may take a few passes before they interact with the device, but chances are you’ve put your brand in their mind, and it’s only a matter of time before their curiosity gets the better of them.