A logo is basically a visual representation of a business. A good logo should convey the attributes of your business to your customers and prospects. In addition, it will make your services and products stand out among the competition. On the other hand, a poorly designed logo could have a very detrimental effect on your brand image.
Here are some mistakes you need to look out for when creating your business logo:
- Being too complex
When it comes to logos, the simpler it is the better. When you have a complex design, it will be difficult for people to understand the message behind it. In addition, a logo that is too intricate might lose its size, shape and clarity when printed in different mediums such as billboards and magazines.
- Using stock art
With numerous free stock photos available online, many people are tempted to use them in their logo designs. This is a big mistake for several reasons. First, your logo might end up looking similar to others that have used the same images. This will make your business appear unprofessional to your target market. Using stock art could also land you in trouble with the law if you use images that are copyrighted. Therefore, the best option would be to hire a professional graphic designer to create a custom logo for your business.
- Following trends
Glows, bevels and swooshes are some of the popular trends that have influenced logo design. However, the fact is that trends come and go very rapidly. What is wildly popular today might appear outdated tomorrow. Therefore, to ensure that your logo remains relevant for a long time, avoid the temptation to follow trends.
- Choosing the wrong colors
Color is one of the most important elements of a business logo. You need to ensure that the colors used convey the right message to your audience. This might require some understanding of color psychology. For instance, purple would be an appropriate logo color for a business that targets women. If you are using several colors, make sure they match well. In addition, you need to ensure that the logo looks the same when printed in color and grayscale.
- Typographic mistakes
Using common fonts such as Arial and Times New Roman will make your logo appear plain and boring. Take time to look for a font that is unique and appropriate for your audience. Make sure the font remains legible when produced in large or small print. Don’t forget to choose the right sizing, spacing and kerning for easy reading. Avoid special effects such as embossing and drop shadows which will only make your logo complex.
- Unnecessary inclusions
Some elements, symbols and characters don’t have to be included in a logo. For instance, ‘Inc’, ‘Co’ and ‘L.L.C.’ are not really necessary for a business logo. However, the copyright (©), registration (®) and trademark (™) symbol can be used for legal reasons. The bottom line is to avoid anything that will only end up overcrowding your logo.
Creating a powerful business logo does not usually happen overnight. The logo design process could take weeks or even months. However, with a little patience and creativity, you will end up with a logo that you can be proud of.