As the old adage goes, “A picture is worth a thousand words”, it is true that a complex idea can be conveyed through a simplified still image. It is true for blogs too. Images presented along-with the text in a blog have far-reaching effects than mere text with no attention capturing images. However, the images should be relevant to the context of the blog and optimized to be traced by search engines.
You need to satisfy both the audience as well as search engines. One can strike a fine balance by careful planning and implementation of proven image management practices. We shall check why images are important in your blogs.
To promote products
Images in blog posts go a long way in promoting newly launched products. For example, if you promote a mobile brand, you can post pictures of the same in different views giving the readers a broad perspective of the product by checking out the available colors, mobile interface (the screen), the features and price. In this way, the audience will be able to visualize the product.
Further, visitors could post comments or ask for more information about the product. By responding to comments and converting queries into sales, you can take your promotion to the next level.
To attract visitors
Instead of presenting content in a pale white and black page, you can embed bright pictures to brighten the whole page. These attractive pictures catch the attention of readers and make them to go through the entire text of the post. Another advantage is that your need for explanation will be drastically cut down with the inclusion of appropriate image along-with the text.
Adding images in a blog post will not only attract audience but also offer a pleasurable and memorable reading of your blog post. It will be annoying to read long blocks of text without any break.
By adding images at vantage locations, readers will not get bored of your long lines of text. Adding humor along with the message is also important in a blog post. Images will best perform this role when they are deployed appropriately.
Easy to navigate
When images are sprinkled at appropriate locations of a blog post, it will be easy to navigate through the blog post. Many-a-time, when we go to another web page and multi-task with any other computer operation, we can spot the image where we left the reading and continue to go through the text in an easy way.
For some, this point may sound to be a bit silly thing, but for an avid reader this might be important. It is also useful for old people who can easily identify the text and its context by locating an image on the blog post.
Impact of appearance
They say that “first” impression is the “best” impression. First time visitors to your blog post will always take count of the appearance of your blog posts rather than the content thereof. If you are able to present attractive and colorful images, chances are high that they stay glued to your text too.
According to a feedback got from the readers of our discount coupon blog that features jupiter images and istockphoto discount deals, people said that they stick longer on our blog posts just because of the type of images we use!
When images are presented on your posts in a consistent wave length, the readers will refer your blogs in future and they will also suggest your blog post to their network of friends. Hence, it will lead towards promotion of your blog posts.
Quality and quantity of images
The quality and quantity of images should be optimized to get more impact on readers. Number of images for a post can be decided as per the blog theme and the same can be maintained throughout all the blog posts.
Image size also gives consistency and this forms part of a natural discipline of any professional blogger. Color, brightness, contrast of the image plus spacing of text around the image will also play a vital role in projection of your blog posts in quality perspective.
Pictures will also bring traffic to your blog posts. By using the picture file name, alt tag and description as per the keywords of the blog posts, you can attract new visitors across the globe.
Sometimes, when your pictures are most sought after, you can license others to use your pictures and in turn you can demand a back-link from their site (this applies only if the image is your own). Hence, images can also play a role in link building and have the capacity to attract huge traffic to your site.
I would love to hear your thoughts!
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