The purpose of this article is to give you a few ideas about how to attract more ads to a weight loss blog. These tips are based on my personal experience of owning and managing a weight loss site.
1. Have an “Advertise” Button on your main page
The “advertise here” link or banner on your homepage should take them to a page, with detailed advertising information and your contact information as well as compensation rates. Note: Using graphics or images for your tabs will make it more enticing as well as professional looking.
2. Make the existing ads specific and related to the content
It is important that your existing ads have a correlation to the content of your site to provide fluidity and relevance. Don’t put up ads about construction on a weight loss site.
3. Provide banner examples
By posting sample banners on free ad space on your page, you can give potential advertisers an idea of how their advertising will look on your site. (House ads refer to campaigns that are owned by you or your company).
4. Entice with freebies
You can use the concept of providing free advertising on your site to encourage similar companies and competitors of the product to enlist your services, as well as convince the sponsored site to pay for advertising rates. You should also seek full disclosure for the effectiveness of the ad campaign such as number of clicks and purchase increase.
5. Show your accolades
You can convince advertisers to sign on if you show them the impressive statistical information that could equate to profits on their end: Monthly visits, number of impressions, etc. You may also post your Google PR and Alexa rating.
6. Understand your audience and utilize your demographic
You can examine the percentage of male and female visitors as well as the age bracket of your subscribers. Other information which may prove to be useful would be their marital status, children, location etc. You can use surveys, polls as well as other tools available on Alexa or Quantcast to execute the data mining.
7. Tell them about your company
By using an “About Us” section you can provide a clear explanation about the mission and vision of the site. You can also highlight why your site is an authority on the topic and how you plan to utilize your credentials to gain a following.
8. Keep off Google AdSense
This may be difficult to do for some people who are already earning a few hundreds a month from ads. However excessive ads can lower the value of your blog and gives an unprofessional look. I know of a very big airline that used to have Google AdSense in their website. The Google ads were shown in pages after a booking was completed. I suspect customers found this kind of third party advertisement slightly off putting, as in my last booking with the airline I saw that the AdSense was removed, so yes, it can make a big difference in the credibility of your blog.
Natasha writes on topics related to making money via blogging. You can visit her website where you will find discount code for weight watchers and trx vouchers. Discounts and coupon codes like weight watchers or Trx can help both bloggers and fitness enthusiasts.