If you merely have a self built website you are almost certain to be missing a trick. It may have cost you nothing but time, and money might well have been tight in the recent trading environment. You have to ask yourself whether it is a false economy. The visitor statistics to your website might indicate that it is. Your complete lack of visibility on the popular search engines using any of the popular keywords or phrases may be further proof if you need it.
If your competitors have a strong visibility on those search engines, it is time to act. The Internet is extremely powerful but it is not really something for DIY.
There are many elements to creating a strong internet presence and it begins with design. An expert such as web agency London will be able to advise you. Expertise crosses geographical boundaries; good Internet experts can offer their services to anyone in need of a World Wide Web presence; there is no doubt that many business websites are being left behind.
Visitors gauge the quality of a website by the best they have visited, not the worst. Regular users of the Internet quickly become impatient with a website that is difficult to navigate no matter how good the content. The logic will be that there will be another website in the same business sector just as interesting and far easier to navigate to see what is on offer.
Experience is important
Experience has taught agencies specialising in the Internet what works and what is less effective. Certainly the ‘instant impression’, the ‘look’ is important, but equally so is the operation of the website and the security it offers if it is engaged in e-commerce. There was initial suspicion about the safety of providing personal financial details in case they were accessible for unauthorised use. Sophisticated payment gateways have largely dispelled those problems. You need to create trust with your visitors that you have everything in place so that their information is not compromised.
Your website needs to find a balance. Video is attractive but it is important that any you use are not so long that the visitor loses interest. Browsers can be an impatient lot!
You need to find a company that can demonstrate the websites it has designed in the past and the logic behind the design. There is no one way to design a website but there are several ways not to. There are differences between websites involved in e-commerce perhaps in popular retail sectors and those offering professional services. Retailers have to include their range of goods. Professional service companies are probably less interested in the visual impact they make; it is far more important to get across their message backed up by testimonials as evidence of the quality of their work.
Their requirements will be different and every client poses a different challenge to an internet expert. However make no mistake; you need an expert, and finding one is the first step to a brighter future.