We’ve gone on at length about different strategies you can use to prepare your website for increased visitor counts, but what about doing the same for your IRL (in real life) business? Digital marketing is in high demand at the moment, but marketing isn’t limited to your business’s presence on the internet. Often overlooked but equally important is the use of business signs and large-format printed material to promote a business and increase foot traffic.
Is Signage Important?
It may seem counterintuitive, but the truth is that signage is still a crucial part of the game plan for many businesses. Signs are a perpetual business advertisement that never stops being displayed. Consider just a few of these statistics about business signage: almost 76% of customers stated they’ve visited a business solely based on what the signs looked like. 75% say they’ve told others about a business based on the signs. A full 68% believe that signage is a reflection of a business’s overall quality. It seems, based on that evidence, that signage is still critical when promoting a business. But where to begin?
Your Signage Options
First off, it’s important to note that not all signs are created equal. There are different varieties that can help you to achieve different niche goals, though all are aimed at helping people to trust and recognize your brand and driving them towards your place of business.
Sidewalk signs can draw attention directly to your business if they are placed in a strategic location. They create a visual obstacle that pedestrians have to pay attention to and, as they do so, potential customers will make the connection between an appealing sign and your business and become intrigued. The great thing about these is that you can switch them up regularly, keeping your message from getting stale while you engage new customers.
Banners are a reusable and transportable way to display a message. They can be printed at customized large sizes and they are equipped to serve as a backdrop or hanging advertisement that can be displayed from a wall, the side of a building, a pole, or in a freestanding display. The greatest benefit of investing in a banner is that you can print exactly what you want and use your design over and over for different strategic purposes so your marketing is consistent across different mediums. There are very few limitations restricting the content of a banner and as long as you have a designer to conceive it and a qualified business sign company to print it, your imagination sets the only boundaries.
Window graphics are printed right on the glass of your place of business. These graphics can grab the attention of passersby and folks entering an establishment, drawing in new customers while solidifying your reputation and values for returning visitors. Window graphics can include the name of your business along with a logo and even pertinent details that a passing commuter might want to know before entering, including your phone number and the hours of operation.
Taking Signage to the Next Level
Businesses frequently make the mistake of covering their exteriors in innovative branding materials while leaving their interiors free of advertising. An additional bit of signage in the lobby can be a nice way to drive home the brand qualities that you represent, even for customers that are already loyal to your enterprise. You can include your business name and logo and display your interior signage prominently so that entering customers experience a renewed connection with their purpose for visiting and their opinion of your establishment.
Electronic and illuminated signs can give you a programmable vehicle for advertising your brand assets. Because these signs can be programmed in advance, you get the ability to change some of their messaging to suit the season, special promotions, or branding changes. They have a modern appearance and can remain visible and enticing day and night.
If your company is on the move as part of its services, or if you want to invest in an innovative way to advertise to a wider radius, vehicle graphics are an excellent way to appeal to both motorists and pedestrians while you or your employees are out and about. Through this option, your company vehicle becomes the advertisement, and wherever you go, the ad goes, too. Try a combination of signage options to find the right blend for your business. As statistics show, signage remains well worth the investment for modern businesses.