Facebook started off with humble beginnings but has since grown into the world’s largest social media network, with its own box office movie. Any business who is not somehow incorporating Facebook into their marketing strategy is missing out on a lot of great publicity. The fact is that most people are using Facebook to share interesting, entertaining or informative links with their family and friends. If you are creating a product that fits into any of these categories and if you have a website or a blog that talks about these products, you should be marketing these on Facebook.
There are many ways to use Facebook to promote your blogging endeavors.
Create a Fan Page for Your Company
The first thing you should do is to create a fan page for your company on Facebook. The first priority should be to get 25 people to “Like” it, because then you unlock additional set up options. You will primarily be posting information and news about your company, including blog entries by staff members, with this account. Once people “Like” this page, they will be subscribed to anything you post which will appear in their feeds.
It’s important also to know how people use their Facebook feeds. The feed is something that is always updated. If you are creating interesting content in your feeds, then clients will appreciate it. If you are uninteresting, they have a way to hide it. The lesson to take away is that you should always be interesting and professional, right from the start.
Encourage Your Staff to Use Facebook
By encouraging your staff to use Facebook, you can integrate them into your marketing strategy as well. Their occupation will be marked and when people click to see where they work they will come to your company’s fan page, where you have all of your interesting links.
You and your staff should also be encouraged to post and comment on industry-related topics using their Facebook accounts. This will position your entire team as professionals in your field and will encourage more clients to make use of your products and services.
Keep in mind that the above does not mean that every member of your staff should be using Facebook to represent your business. It is only likely in small business operations that most of the staff will be using Facebook to promote the business. In a larger corporate environment, it is probably only your dedicated development and executive team who will be representing the business on Facebook.
Veronica Clyde is a tech writer at VPNServices.net – a place where you can read reviews about the best VPN providers. If interested check out a Private Internet Access review.