Facebook pushes a location-sharing app designed for mobile users. The app is supposed to automatically alert facebook users on the location of their friends, especially when they are close – for possibly a meet-up opportunity. This app, according to report, will run even when it is not open on user’s mobile. For instance, facebook user, John, may get a notification that a friend, James, is within his proximity. This is great if there are facebook friends you are close with and may have been looking for an opportunity to meet. However, on the other hand, it does open the door to a lot more other security concerns for users.
Facebook has developed a keen interest in location tracking. Whether this is just to help further monetize mobile users, which are currently a little over 157 million daily visits on the giant social network, Mark Zukerberg did not pronounce the words. But be certain that just like the Panda and Penguin algo updates on Google, it seems that most of this internet giants don’t really care so much about what a few people (so to say) have to say about the changes in their system – so far they believe it is to the best interest of users.
Facebook’s Privacy Issues
There are a lot of privacy issues surrounding some of the Facebook’s latest services including privacy concerns on the Graph Search, which was released last month, and now the tracking app for mobile users, location-sharing app, coming in a few weeks. The Graph Search tends to make a user’s shared pictures visible to searchers regardless of whether they are friends or not. If you have personal pictures that you may not want the public to see or perhaps one that is meant for a certain group of people, you may obviously be concerned about this.
Don’t Panic, Face the Facts
Many changes happen on the World Wide Web periodically that may benefit a group of users while others maybe running for protection. Think of the commotion in the SEO industry last year when Google started their sporadic algo updates, but people learnt to move on even when we are yet to witness such a huge revert of action from the search giant. Now with facebook, do you possibly think they are going to kiss goodbye to a product that promises more potential revenue? Maybe in the next world! The truth is, facebook uses personal information of users and a record of their social activities to filter and send them targeted adverts, which is a win-win for the company and their advertisers. So while we take advantage of this as entrepreneurs, we are solely responsible for the protection of our personal data as individuals and common facebook users.
Sounds Good, So What Should I do?
Currently, there is still a slit of control left in the hands of facebook users (though this is prior to the release of the location-tracking app). While the company document information on the activities of its users for commercial purposes, users can still opt out of this feature if they want. But like you may be thinking, this doesn’t come easy. In fact, it requires that you go in and manually turn it off on every advertiser. To do this, you will see from the advertisement boxes, a tiny “X” by the right hand corner. A click on this will prompt you to either “Hide” the advert or “Hide all.” Select “Hide all” to hide all adverts or “Hide” on each advert to hide that particular advert.
Facebook seems to be in a series of improvements, most of which are based on creating and solidifying new revenue pulling features. Whether the changes that these improvements may bring will enhance user experience is something we have to wait and see for ourselves. However, we are hoping that users are consistently offered enough protective options to help them safeguard their details both from advertisers and mostly from people who may be seeking such data to perpetrate an ill thought. While we keep our fingers crossed and wait for what might be accompanying the new location-tracking app, lets us not forget that our security is in our hands. If you have forgotten, check that your internet protection suite is still functional, get and activate a reliable anti-spy and anti-malware programs, and most of all, anything you don’t want the world to read or see is better off your facebook wall.