Blog comments are supposed to be a place of discussion and community where people can engage with the blogs content and share valuable information, but this is no longer the norm. Ever since the option to include a link back to a website was implemented, blog comments have become a cesspool of generic spam, keyword heavy and worthless comments that waste everyone’s time. One of the most frustrating things for a blogger is to get excited to see comments coming in because they think people have read the posts and are interacting; only to read comment after comment like thank you for this great post, I have learned so much and have bookmarked it, check out my latest post on AIR JORDANS. Yes, black hat SEO has helped to ruin blog commenting, but they can still be viable for SEOs, link builders, the community, and the webmaster if used correctly.
Don’t Turn Off Blog Comments
It’s sad to see a blog with some great content only to get to the bottom and notice that the comments have been disabled. This is done so the blogger doesn’t have to deal with slogging through the spam. Yet this completely stops people from engaging with the content and decreases the number of people following your blog. I’m most familiar with WordPress, but any blogging platform will have plugins to choose from to help combat blog comment spam. Loyal readers love to interact with the writer, and other readers with blog comments. Taking that away from your readers is only going to hurt you in the long run. Sure, you may need to spend more time moderating blog comments, but it’s important if you want a stable reader base.
SEOs Don’t Have to Stop Commenting
Yes, black hat SEOs ruined blog comments with their auto generated or self-serving comments which made most blog comments attribute links with nofollow which discourages SEOs. However, no follow links are still valuable and help to make a natural looking links list. Now I’m not saying you should go out and spam every blog on the internet. Focus on relevant blogs that you one day might want to contribute to, and make meaningful blog comments that add to the discussion. Web masters do notice. Take, for example, this intro that Leora wrote up for my guest post on her site.
I am certain I never would have gotten a guest post (and therefor a link) without interacting with her faithful community. Check out the local SEO post, or any post on her site, for examples of some great community comments. Even if you have no chance of getting a link, leaving insightful comments helps to establish your name within a community since many members will be bouncing between the same blogs within a niche.
It’s unfortunate that this is even an issue, but that’s the system we have to work with. So, to answer the title, YES; blog commenting is still worth it from multiple perspectives.