Creating video guides is a great way of attracting extra traffic to your website. Not only will a popular video guide pull in its fair share of interested viewers, but it also has a decent amount of viral potential insofar as viewers may choose to share it on social networks and blogs too.
But instead of counting your chicks before they hatch what you should focus on is finding a great topic that can be turned into an appealing video guide.
Answering a Question
Just like ‘how to’ style articles, video guides tend to be posed as the answer to a question. For instance:
- “How can I boil an egg?” – How to boil an egg
- “How do you build a basic DIY cabinet?” – How to build a basic DIY cabinet
- “How do I cope with all this stress?” – How to cope with stress
Granted these are several simple examples – but they are the cornerstone of finding topics for video guides.
“What is the Right Question?”
Of course, as much as your video guide should answer a question – it shouldn’t just be any old question. The trick to finding a great topic is to make sure that your video guide answers the ‘right’ question.
But what is that exactly?
To put it in simple terms, the ‘right’ question is any question that:
- Many people in your niche tend to ask themselves (i.e. it is popular)
- Is specific and not general
- Can be answered clearly and concisely with a step-by-step process
- Can be ‘shown’ in a video either through screen capture or recorded video footage
Assuming you can find a question that fits those requirements – you should be all set and ready to go. That may be easier said than done, which is why some basic research may be needed.
One of the best ways to get some ideas is by looking at keyword research. As you undoubtedly know, when many people have a question to ask in any niche they tend to simply Google it – so by looking at what sort of questions are popular within your niche you may get some ideas.
If you’re worried about what it will take to create a video guide – don’t be. With software nowadays it really isn’t that hard, and you should check out the Movavi Screen Capture Studio if you want an easy-to-use software that will let you capture video, edit, and polish your video guide to perfection.
Due to the fact that all of its features are so intuitive you should have no problem creating a great-looking video guide. For starters you’ll find that configuring the recording settings is a piece of cake and the Movavi Screen Capture will let you set up the recording area, choose the frame rate, select the audio source, and even allow you to capture keyboard and mouse actions.
Once the recording is done you can really jazz up your video guide by using special effects and filters as well as by enhancing the video quality, trimming out unwanted segments, and basically benefiting from the professional-level of tools that the Movavi Screen Capture Studio will hand you.
For all intents and purposes, now that you know where to start finding great topics to turn into video guides and how to obtain the tools to do so – you should be ready to get started.