Today it is necessary for all businesses to have a website, whether they are a large multinational corporation or a small start-up company. This does not necessarily mean that small businesses need to set up an ecommerce website, but they do need to have an online presence, by making their website part of their marketing strategy. In this article we will explain the top five reasons why every small business should have their own website.
1. Visibility in search engine results
There are an increasing number of people researching brands online before they purchase from their brick and mortar stores. This is why it is essential for all small businesses (even those that do not want to trade online) to have their own company website. If users cannot find a website for your company when using search engines it may potentially cost you their business as they are more likely to go to a competing business that does have a website.
If you do not want an ecommerce store you can simply use your website as a marketing tool, a little like a digital business card. You should include helpful information for your customers such as your business address, telephone number and opening hours.
Small businesses that have a professional-looking website look far more credible than those that do not. A professionally designed website will not only help to confirm your business as being legitimate but will create an excellent first impression on your customers. This will make it more likely that they will want to do business with you. Be sure to include all of your contact information on your website as this will also help to gain your customers’ trust.
3. Accessible 24/7
The great thing about having a website is that it enables users to engage with your business at any time of day. Rather than having to wait to phone you during business hours, customers can contact you with their queries via an online form or email address. If you want to go a step further and have an ecommerce store you will obviously benefit from being able to take customers’ orders twenty four hours a day. When it comes to accessibility, a website is a must-have.
4. Build relationships
Having a website can help small businesses to connect with their target audience. It is important to market your company to customer using your website, telling them about your business and everything you stand for. Your business website can also be used to collect information about your customers through web analytics and email sign up forms. You can then use this information to tailor your website to meet your customers’ needs and requirements. Gathering email addresses is great if you want to send out regular newsletters and discount codes to loyal fans of your brand.
One of the biggest advantages of having a website is low cost advertising. Whereas traditional print forms of advertising can be fairly expensive, having a website is very low cost and in some cases free! Even if you do not want to sell your products online you can use your website to market them to customers. It will give you an online presence which is a necessity in today’s business world.
Whether you are thinking of selling your products online or simply want to create an online presence for your small business, having a website is absolutely essential. In order to get the most benefits out of your small business website it is important to make sure that it looks professional, is easy to navigate and provides your customers’ with everything they need to know about your business.
Written by Nathan Griffiths who recommends using office answers for building your website.