If we look at all successful companies, we will find that all have an excellent company culture in place. The culture of a company cannot be built overnight. It has to be developed over a period. Ultimately this becomes an identity pattern with the company itself.
Setting up the mission, vision and the policies
A company running is guided by its Vision, Mission and the Policies. These have to be framed appropriately to achieve the business goals of the company. The path has to be objective focused in an ethical manner. These need to be developed judiciously so as to provide the guiding light for the years to come. The owners, shareholders and the top management have a significant role in the freezing of these statements.
The employee life cycle in a company starts from the hiring process of an employee. Right from the beginning the choice of the candidate should be matching with the prevalent culture of the company. The Human Resources team has a sensitive role to play to differentiate between the suitable person and ‘not appropriate’ candidate. It is not only the educational qualifications that would be a deciding factor but also the behavioral aspects of the person that would be a deciding factor for making the right choice. Apart from the judgment about the core competence HR has to judge the mentality of the individual through conducting ‘psychometric analysis tests.’
Appreciate employee contributions
Employees are the assets of your organization. Treat them well to get the best of their outputs. It is a proven fact that if you care for them, they will care for you. You can achieve your business objectives only if the performance of your employees is at the optimum level. Their contributions which have brought positive changes need to be timely appreciated in a public forum. This will boost up the morale of the employees and motivate them to serve with sustained zeal and commitment. The employees will not only feel pride in their contributions. They will also get a satisfaction that they could have done something for the benefit of the organization.
Being Socially Responsible
In today’s business world, one has to carry out responsible business activities through sustainable processes. One of the positive images that a company can make of itself is whether it undertakes sustainable actions through Corporate Social Responsibility (CSR). The whole concept of CSR revolves around the theme that community is the sole purpose of survival. Whatever the Company takes from the community, it has an ethical responsibility of giving back to the society. From a small start-up company to big industries have understood the ROI of being socially responsible and are integrating a culture of social responsibility among its employees.
Transparency in communication
If there is a lack of or inadequate communication to the employees from the top, it creates a feeling of distrust and lack of security. The business scenario should be made totally clear to the employees and there should be no hide and see among the management and the workers. The communication process should be a two-way process. Communication from bottom should also move to the top. Thus, in a company, both horizontal and vertical frame of communication needs to be present. Inter-departmental communication makes the jobs easier to be executed.
If you are on the track of setting up a new startup company, do not overlook the issue of company culture. This is what will maintain the bonding within the company and ensure performance for the years to come. Employees may come and go but the culture stays on. The rich culture of your company will help it to fight against several odds to come.